Gaurav

Rangoli
Shwetha
Chirag
Ankit

ACCOUNT PLANNING
CONSUMER PRINT & CREATIVE BRIEF
Brand Hofstede Symbols

Green
color Waves
Heroes

VVS Laxman
Rituals

Logo
Ahaa Practices
praises Coffee after every
Rahul after Value
Dravid Coffee @ home meal
sipping with family
it
Mixing the
coffee with
Aroma two cups
flame
Mom
Coffee
cup
Yellow
color
 Akshay is a 28 year old quiet, shy guy. He has been married
to Niyati since 4months. When asked what she likes about
Akshay, Niyati states, its his modest and selfless nature.
Akshay is traditional but contemporary at the same time. He
likes going to parties, but does not drink/ smoke. He is the
manager of a team in a leading IT firm. He is not very
religious, but he likes visiting temples. On a holiday, he likes
to sit at home, catch up with friends, read a book or paint,
take his wife out for dinner or a movie. A simple person who
is content with life, finds happiness in the small things of life.
 Customer Print
Name: Mr. Yash Rajpal
Age: 29 yrs
He lives at: Noida
He lives with: His Spouse and Parents
He works at: IBM Global as Business Consultant
He is qualified as: an MBA
He look like: Young, Dynamic, Intellectual and Modern
Good Morning!…………………………He needs a mood to start his day
9 a.m.
He steps out of house , he sets out for work – full of ambitions, equipped to achieve targets
He is responsible, steadfast. He is confident and in the right mood to deliver
11 a.m.
He explains. He strategies, he convinces, he listens
Mid Day
He ponders, he remembers, he plans……. He needs a MOOD at work!
A mood which creates, a mood which rejuvenates, a mood which makes him stand out.
Yash is a Maverick, Ambitious,
High Headed, Cultural, smart, Tech
Savvy, Goal oriented individual who
believes in giving his best in
whatever he does…

He aspires for a modern life with

deep rooted values, He strives for
the energy and the enthusiasm
which sets things right
5 p.m.
He is a winner, he is impressive…… He aspires to smile at work
He wants to be looked upon as he discusses his achievements with his peers @ the end of the
day
7 p.m.
Yash is married to Nandini,
who works as an HR at top IT
firm.
He is Charming, Caring and
charismatic.

He shares a joke and creates a

magic after his work with the
love of his life
They share some great moments in a home which is beautiful and lavish to live life king size
He is romantic, he is fun loving.
They eat, they travel, they laugh,
they live….

He shares a mood…

A mood which creates magic, a

mood which makes things lovely, a
mood which is warm
He has a social status, some friends to party, some occasions of his class
Yash is a family man, he is compassionate, he is value oriented, he cares
He is a part of rituals, he is part
of festivity, he is a part of
celebrations
And more to
it…
……………….
He is himself
Someone who is independent, someone who breathes confidence and exhibits serenity
Yash is a winner in true sense, He believes “I rediscover myself every moment”
Creative Brief