This document contains sections on journalism and its functions of informing, educating, guiding and entertaining the public. It discusses rights and responsibilities of citizens and career opportunities in journalism such as advertising, circulation and marketing. It also covers the functions of advertising in generating consumer demand, professional and ethical standards in journalism, the functions of public relations in building trust and credibility, and responsibilities in standards and codes of conduct.
This document contains sections on journalism and its functions of informing, educating, guiding and entertaining the public. It discusses rights and responsibilities of citizens and career opportunities in journalism such as advertising, circulation and marketing. It also covers the functions of advertising in generating consumer demand, professional and ethical standards in journalism, the functions of public relations in building trust and credibility, and responsibilities in standards and codes of conduct.
This document contains sections on journalism and its functions of informing, educating, guiding and entertaining the public. It discusses rights and responsibilities of citizens and career opportunities in journalism such as advertising, circulation and marketing. It also covers the functions of advertising in generating consumer demand, professional and ethical standards in journalism, the functions of public relations in building trust and credibility, and responsibilities in standards and codes of conduct.
Ricardo, Jhielyn Baltazar, Jerome De Leon, John Cedrick Mercado, Edrian (12- Aristotle) JOURNALISM AND ITS FUNCTION Functions of Journalism are to Inform, Educate, Guide and Entertain. The press performs a very important role as means of mass communication in the modern world. The press tries to inform its reader objectively about what is happening in their community, country and the world at large. RIGHTS AND RESPONSIBLES Rights and responsibilities help make our communities better. Rights are freedoms we have that are protected by our laws, while responsibilities are duties or things that we should do. In order to be good citizens, or members of a community, we must understand our rights and responsibilities. CAREER OPPORTUNITIES IN JOURNALISM the activity or profession of writing for newspapers, magazines, or news websites or preparing news to be broadcast. *Advertising *Circulation *Marketing *Production *Business ADVERTISING AND ITS FUNCTION The demand generated by advertising, public relations, and sales promotion "pulls" the goods or services through channels of distribution, notes "Reference for Business." One of the powerful functions of advertising is to generate consumer demand for specific products, services and ideas through ad campaigns PROFESSIONAL AND ETHICAL STANDARS Professional ethics encompass the personal and corporate standards of behavior expected by professionals. The term professionalism was also used for the military profession around this same time. Professionals and those working in acknowledged professions exercise specialist knowledge and skill. PUBLIC RELATIONS AND ITS FUNCTION Public relations functions are designed to help build trust and credibility with groups that are important to your organization. They help raise awareness about your organization as well as give it a chance to define, control and distribute its message to those both inside and outside your company. STANDARD AND RESPONSIBILITIES Responsibility is an ethical concept that refers to the fact that individuals and groups have morally based obligations and duties to others and to larger ethical and moral codes, standards and traditions. Thankyou For listening