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Marketing Strategy Comparison of Airtel and Hutch 20631
Marketing Strategy Comparison of Airtel and Hutch 20631
Marketing Strategy Comparison of Airtel and Hutch 20631
Geetika,Isha,Ravideep
School of Management Studies,
Punjabi University,
Patiala
Project Introduction
Cont’d…
Value-added services
• "Privileges" (discount coupon booklets),
cricket scores and stock market information - have formed as critical a
part of Hutch's marketing efforts as its advertising.
21% HUTCH
0% AIRTEL
BSNL
50%
TATA INDICOM
29%
IDEA
Marketing Research
Analysis
Cont’d…
4% 4%
yes, I m satisfied .
no , no t satisfied .
can't say
92%
Marketing
Research Analysis
Cont’d…
network connectivity
yes, I m satisfied.
no, not satisfied.
can't say
Marketing Research
Analysis
Cont’d…
0% yes, I m
satisfied.
39%
no, not satisfied.
61%
can't say
Marketing Research
Analysis Cont’d…
Billing System
21%
yes, I m satisfied.
49% no, not satisfied.
can't say
30%
Marketing Research
Analysis Cont’d…
48% prepaid
52% postpaid
Marketing Research
Analysis Cont’d…
Cost satisfaction
10%
yes, I m satisfied.
no, not satisfied.
33% 57%
can't say
SERVQUAL model
Dimensions Descriptions