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Final Innisfree
Final Innisfree
1. 2. 3.
Source:
https://www.researchgate.net/publication/239552010_Determinants_of_Effective_SMS_Advertising_An_Experimental_Study
SCOPE OF STUDY:
Monika slides
1. Analyse the present market of Innisfree and customers’ attitude and
Scope of research
perception
products.
• Korean brand
• Bangalore population & Delhi NCR
• Age restriction
• Can collaborate with premium hotels
to expand their customer base and
sales revenue.