Enterprise Solutions

& Strategy (ESS)

Profile
China Mobile
• Date of establishment: May 16, 2000

• Total assets: over 160 billion USD

• Number of employees: About 510,000

• Subscriber base: 767 million (2013.12)

• Revenue: 102 billion USD (2013)

• The largest mobile operator throughout the world in

terms of subscriber base and network capacity.

• In 2013, the Company was once again selected as one

of the “FT Global 500” by Financial Times and “The
World’s 2,000 Biggest Public Companies” by Forbes
magazine, and recognized on the Dow Jones
Sustainability Emerging Markets Index.
 CM Pak
• CMPak is a wholly-owned subsidiary company of China Mobile since 2007.
• The first overseas company of China Mobile, and the largest overseas investment
project that Chinese SOEs have made in Pakistan.

HQ & North Region: Islamabad,

Rawalpindi, KPK and AJK

5 Central Regions

3 South Regions
CMPak’s Network
Network Strengths
• DWDMs Rings: 12
– Total 10 G ADMs: 71
– Total 2.5 G ADMs: 15
– Metro Rings: 20
• Lahore
• Karachi
• Rawalpindi & Islamabad
• Multan
• Gujranwala
• Faisalabad
• Peshawar
Network Coverage including DWDM & PTN:
Central = 47 Cities
North = 22 Cities
South 25 cities
Total DWDMs nodes (Cities) = 86
Enterprise Solutions
Product Portfolio
Zong Enterprise Solutions
• Dedicated Internet Access (DIA)

• Domestic/International Private Leased Circuit (DPLC/IPLC)

• Primary Rate Interface (PRI)

• Corporate SMS

• Bulk Voice Messages

• Location Based Services (LBS)

• Office 360o (VPBX)

• Machine to Machine Connectivity (M2M)

• Video Conference Solution

• Push to Talk Solution (PTT)

• Health Care Administration Solution

• Integrated Data Center

• Development As A Service
Location Based Services
(LBS)
Location Based Services
• LBS is an abbreviation for Location
Based Services.

• LBS is used for marketing campaigns /

mobile commerce when taking the form of
coupons or advertising directed at
customers based on their current location.

• LBS include services to identify a location

of a person or object, such as discovering
the nearest banking cash machine or the
whereabouts of a friend or employee. LBS
include personnel tracking and vehicle
tracking services.
Benefits

Power of
Location

Reach your
Effective
Target
Marketing
Market

High
Personalizati
Response
on
Rate
Tariff

Per SMS Price Total Max Characters

(Rs.) (Rs.) (English)

0.22 Rs.0.22 160

* Minimum Campaign Size is 10,00,000 SMS

Steps to Order

Customer will Identify its target Areas and share with Zong

Zong will Share Total Count of its Subscribers available in those areas

Customer will share its message, mask and count of SMS along with payment to
be broadcasted in those areas

Zong will Broadcast SMS Campaign in Target Areas and send confirmation to
customer
Why Zong?
Why Zong?

Zong is supported by ground breaking communications, trend setting

Customer Services and an unmatched Product Offering that has
redefined the rules of the game!

• No. 1 in data Services (declared by PTA)

• Widest 3G + 4G – LTE Network

• Best Coverage all over Cities, Motorways and Highways

• Leading Brand in Wireless Internet Services

Key ESS Clients
Thanks