Professional Documents
Culture Documents
CH 02
CH 02
CH 02
Internationalisation
Process
Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004
OHT 2.2
Methods of internationalisation
• Export based
– Direct exporting
– Indirect exporting
• Non-equity based
– Licensing
– Franchising
• Equity based
– Joint ventures
– Foreign direct investment (fdi)
– Consortia, Keiretsus and Chaebols
Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004
OHT 2.3
Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004
OHT 2.4
Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004
OHT 2.5
Theories of internationalisation
• Ownership – specific advantages
• Location – specific advantages
• Eclectic theory
• Sequential theory
• Simultaneous theory
• Network theory
• International product life cycle (IPLC)
Wall and Rees: International Business, 2nd edition © Pearson Education Limited 2004