OYO Rooms, commonly known as OYO, is an Indian hotel brand that

aggregates standardized hotel rooms.

“OYO Rooms” is a hotel aggregation based model that helps customers

book a room with good facilities at low fares starting at 999 INR using an app
on tap of a button to the customers especially travelers.
 History
OYO was founded in 2013 by Ritesh Agarwal, who is its CEO. The
company started with a single hotel in Gurgaon January 2013.
The company as of December 2016 has around 7500 hotels in
more than 220 cities of India, and has been named India's
largest budget hotel chain. It has also launched in Malaysia.
Ritesh Aggrwal is the founder of OYO.
Born in Orissa. During high school he
was really interested in computers
due to which he gained a keen
interest in software. He started
coding when he was just 8yrs old.
Later in 2012 he moved to Delhi. He
started his first venture in 2012 and
called it Oravel Stays but it didn’t
worked
for long and he has to quit Oravel. He realized the basic necessity of any
traveler which is to find good, affordable and available hotel
to stay at.
From there only he got idea to create a online yet social
community to bring all good places together on one platform.
Finally in 2013 he relaunched Oravel as OYO rooms. OYO means
Own Your Own. 2014 company raised 4cr from Lightspeed Venture
Partners. Company’s gross booking was crossing Rs. 1cr per month.
 Since then OYO Rooms has went on to
become
India’s first technology driven network of standardized,
branded and budget hotel and its widely expendable over
major cities like Delhi, Mumbai, Hyderabad, Bangalore.

OYO app has over 5 million download and ranks

among the best apps on google play store.
 Major points:
Availability of good quality hotels
is a priority for travelers.

Concerns about hygiene and

cleanliness are uppermost on
one’s mind.

OYO Rooms promises to provide

the same amenities and the
same awesome experience
across all its rooms.
 Experience.

 OYO offers rooms at prices that no other player in the budget

segment offers today.

 OYO uses technology to link all its functions and provide the
customer a seamless awesome
Free WiFi Breakfast Flat Screen TV Branded Toiletries Beverage

OYO • Standardized Hotel

Overview Services
• Assured Quality

Feb 2018
Experience
170+ Cities
March 2017
11 Cities
with • Expansion in City
50,000+ Rooms

May 2016
250+ Properties
2,500+ Rooms
Operations
Founded OYO
Rooms with a
Single 11 Room
• Business Development
Hotel
• Tie ups with Hotels
4
FACILITIES PROVIDED IN OYO ROOMS
 Marketing Strategies
•In order to achieve this goal, the brand has released its
debut mass media campaign titled
'#AurKyaChahiye' on Television. The campaign is supported by digital, OOH,
Radio and Print mediums.
•The campaign brings to life the brand's promise of accessibility,
affordability and predictability.
•The commercials highlight the ease of booking and standard amenities
that all OYO
•Rooms provide.
•The tagline '#AurKyaChahiye' encapsulates the notion that Oyo Rooms
provides users with everything they need for a comfortable stay.
 Marketing Strategies
• To retain its ranking and be a step ahead of the competitors OYO is focusing on the mass as
well as on digital marketing section aggressively for lead generation and customer
acquisition. It is strategizing to use all means of social media by targeting potential
customers based on their interest, behavior and other parameters which are easily available
via digital marketing.
• It has strong social media presence on Facebook with over 3.65 lakh fans and a Twitter
following of over 26,000 followers. The brand claims to have over 5 million app downloads
with a good number of active users. To fast track its growth, OYO Rooms is organizing
several campaigns on social media platforms such as:

• #AurKyaChahiye videos on Youtube.

• Dubsmash Contest
• Father’s Day Celebration campaign, and IPL Final Verbal Combat.
 Marketing Strategies
•Traditionally, Oyo has been spending its advertising dollars on the digital domain
and has been yielding good results from it. It has a Facebook presence of over 2.7
lakh fans and a Twitter following of over 8,000 followers. The brand claims to have
over 5 million app downloads with a good number of active users.
•Prior to this campaign, Oyo Rooms devised a strategy of reaching out to people
via short videos and films. It created several campaigns such as Jai Hind, Father ’s
Day celebration, and IPL Final Verbal Combat. Of these, Jai Hind was the most
successful one.

•The brand claims that women travelers comprise nearly 40%of Oyo Rooms'
frequent independent travelers (FIT). Oyo also offers luxury space as it has a service
called Oyo Premium where it provides luxury rooms to its customers.
 SOCIAL MEDIA
Facebook
• Contest Announcements with hashtags
such as #RecognizeMe #OYOBilieber.
• Updates on New Offers.
• Contact No. for Support and Assistance.
• Response Rate is High which is
90%,which is better as compared to
competitors.
• Average response per post 50 – 300.
• Twitter
• Updates on New Offers with eye grabbing
images as well as videos occasionally.
• Sharing pictures of customers who have
• used the service, To attract more customers.
• Using Hashtags such as #aageseright
#HelloNepal #EnrouteToOYO.
• Highly responsive to customers queries,
• feedback and complaints.
 Campaigns

#AurKyaChahiye – The #OneforEveryone – This #OYOnauts – The was

first 360 degree was more of a video more of a contest than a
campaign. Showcases campaign, were the campaign. One had to
and emphases on brand came out with 8 submit their travel story
“Rooms at 999 Rs.” short ads showcasing with pictures and the
the types of people that winner would get a
they serve to. sponsored trip from the
brand.
PARTNERSHIP
 STP
 SEGMENATION
Luxury travellers-Destination Holidays , 5star hotel, no
compromises on quality and services
Backpackers- (very frequent , yet extremely budget conscious ,
can compromise on quality)
Business executives- (Frequent , technology savvy, looking for
pocket friendly accommodation ,yet cannot compromise on
luxury)
 Targeting

 In
the case of OYO Rooms, Since it is standardized
hotel aggregator, it targets the business executive
and the Backpackers .
 Positioning
 OYO rooms has chosen to be standardized budget
hotels aggregator spread across the nation.
 Value for the money.
 No compromise on quality.
 It has positioned itself as brand which cares about
its customer.
 Market mix

 Product
 OyoRooms is one of the most popular hotel
booking online brands in India
 Price

 Oyo Room’s strategy is to attract customers with a lower room price in

comparison to the base price of the hotel
 The main goal is to offer at an unmatched price and which matches
with the budget of user.
 Their room price varies from Rs. 999 to Rs. 4000 depending on the
location and luxury of hotel.
 Overall Oyo rooms are following a very sensible strategy which aims to
provide rooms at a moderate rate with awesome services and generate
loyalty from customers.
 Place

 Oyo rooms started from a single hotel in Gurgaon and

now has extended its empire in all the parts of country
along with going beyond the seas in Malaysia and Nepal.
 You can book it online with a confirmation and then you
can avail the services on reaching the booked hotel on
specific date.
 Promotion

• It has strong social media presence on Facebook with over3.65 lakh fans and a
Twitter following of over 26,000followers.
• The brand claims to have over 5 million app downloads with a good number of active
users.
• To fast track its growth, OYO Rooms is organizingseveral campaigns on social
media platforms such as:
• #AurKyaChahiye videos on YouTube.
• Dubsmash Contest
• Father’s Day Celebration campaign, and IPL Final VerbalCombat.
• Books a part of Hotel’s inventory beforehand,
• Organizes those hotel rooms under their brand name –
Oyo Rooms
• These partner hotels provide standardized service to
customers of those rooms as decided in a contract with
Oyo
• Bookings are made through the Oyo Rooms website and
mobile application.
 Competitors

GO IBIBO Yatra.com
• 5X Hotel Booking in • 7500 Hotels and Holiday
2015 Packages a Day
• 70% on Mobile App • 21.17% Revenue from
Hotel Service

Make My Trip
• 13,000 Hotels and Stayzilla
Guest Houses in India • 55,000 stays across
• 1,84,000 Hotels Outside 4000 towns
India

6
Challenges

• Entry of Airbnb in Indian Market

• Further Reduction of shifting rate which at present is 3.8%.
• Stiff competition from other brands like
• Zip Rooms

• Treebo Hotels

• Stayzilla

• And even from Paytm which has entered the last-minute hotel
booking space.
7
Recommendation
•· Increase in corporate tie-ups
•· Further expansion from tier 2 to tier 3 cities.
•· Travel and tourism department of prominent states
across India.
•· Increasing inventory of 4-5 star hotels.
•· Tie up with airline companies for room bookings.
•· Expansion in Asia and Europe (already present in
Malaysia)
•· Tie up with MSME/SME for bookings of Standard and
premium rooms
8
 360 Degree Marketing

Traditional media Digital media

Print Social
media
Television Google ads
Website &
App
ADVERTISEMENTS ON WEB
Hoardings on the hotel for branding.

Hoardings for the campaign

#AurkyaChahiye

Transit Ads
Social Media
Website App
 Google ads

Book Hotels in Kochi, Tariff @ 838 Rs.

Call 072900 71739 - OYO

Book Hotels in Manali, Tariff @ 570 Rs.

Facebook Posts

Location based posts

Progress of the
Locality
 Instagram
posts

Similar posts as Facebook

Pictures shared by the travelers
Festive posts
 Pinterest
Post
Creative posts
Various campaigns
More relativity than posts
on other social platforms
Twitter posts

CSR and social work

Awards and Events
Similar promotional posts
 Influencers
Shivya Nath

Travel blogger
Covers various
aspects of
facebook likes
tModerate but
genuine followers.
Amazing reach as a
travel blogger.
The #DestinationOffice package will be
given to Shivya Nath.
A free work vacation will be provided to the influencer. In order to get a
feedback on how it feels to work outdoors.
Shivya Nath charges anywhere between 15 – 20 k for
a blog.
 Awards And Recognition
 First resident Asian to win Thiel Fellowship,2013.

 Top 50 Entrepreneurs in 2013 by TATAFirst Dot powered by NEN

Awards.

 Named as one of the '8 Hottest Teenage Start Up Founders in the

World' in 2013 by Business Insider.

 TiE-Lumis Entrepreneurial Excellence Award in 2014 & Business

World Young EntrepreneurAward in 2015.