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PITCH PRESENTATION - Business Presentation On Canadian Solar
PITCH PRESENTATION - Business Presentation On Canadian Solar
PITCH PRESENTATION - Business Presentation On Canadian Solar
Country - Argentina
Product – Atlas Mini
MEMBERS
AARUSHI VERMANI (8527954)
SUMEDH SHRIHARI TIKARE (7729684)
G AU R AV S U R E K A ( 8 6 3 1 7 7 0 )
HEENAL JAGDISHBHAI SOLANKI (8290900)
B H A N U P R A K A S H VA K AT I ( 8 6 2 5 3 3 5 )
MANJOT SINGH (8628696)
D I V YA TA N WA R ( 8 3 4 1 0 9 1 )
3.1.4 Target Market Analysis
◦ Atlas mini has a huge demand due to Argentina energy and sustainable goals and changing people behaviour towards
environment conservation, increase in disposable income, and government help.
◦ Based on DEPEST analysis atlas mini will have a steady growth rate as the market for these off grid solar home systems are
still in budding stage.
◦ The market is not readily available for marketing and distribution channels to reach the target market. Canada solar has to
invest some time and money to develop the distribution channels which will be profitable in future.
◦ Based on our studies, the market for solar home systems is still in its initial stages and no competitors in the proposed
target market.
◦ With good marketing strategy there is very good potential to make profit in the target market
[ Target Market 1]
◦ Argentina is moving towards clean energy and people of the country are showing great concern about the climate change
and environment. Atlas mini will be a great fit for the people who are actively looking for clean energy who can afford a
solar home system.
3.2.3 Pricing Strategy
Pricing Strategy would be Market Skimming
◦ Manufacturing in limited quantities
◦ Solar energy and solar products are still in initial phase in Argentina
◦ We need to develop the distribution channel by offering high profit margins
◦ No direct competitors for off-grid solar systems
3.3.1 Marketing Channels
Manufacturer Manufacturer
Retailer International
Wholesaler Advertising using
(Easy Stores)
country
vernacular
Language
Customer Retailer
Customer
3.4.2 Promotional Mix
1. Retailer Easy Stores
a) Easy stores target the people in urban areas shop for equipment in home improvement store
i.e., Easy.
b) Promotion through instore advertising, Personal selling inside the store through store
personal
c) Uses store personal to promote the product instore by training one or two persons from
each store.
2. Wholesaler
a) Wholesalers target the local home improvement stores to promote the product
b) Personal selling and direct marketing to reach the wholesaler
c) Canadian solar can use the contract agents to reach the local wholesalers
3.4.2 Promotional Mix (con’t)
3) 12-month start-up schedule/estimated cost table.
Q/A Session