Submitted to Ms.

Shallu Sood
Submitted by Harwinder Singh
MBA 3rd Sem.
1811650
 Company’s Profile
 Introduction Of The Topic
 Review of Literature
 Objective of The Study
 Research Methodology And Limitations
 Data Analysis
 Findings
 Suggestions
 Conclusion

Industry - Food processing

Founded - 1985

Founder - Manjit Singh

Headquarters - Ludhiana, Punjab, India
 Products - Bakery products, including
biscuits, bread, cakes
 Owner - Manjit Singh
 Website –www.bonn.in
Consumer behaviour refers to the behaviour
that consumers display in searching for
purchasing, using evaluating and disposing of
products and service that they expect will
satisfy their needs. The study of consumer
behaviour is the study of how individuals make
decisions to spend their available resources
( time, money, effort ) on consumption related
items.
 Consumer Behavior
 Consumer perception
 Consumer decision making process
 Research Design –
 Selection of population – Randomly
 Sample size - 53
 Data source - Primary Data & personal
interview
 Primary data source - Questionnaire
 Instruments of Data collection- Questionnaire
 To study the behaviour of the
consumers.
 To study the preference of the
consumers
 To know the appropriate price of the
BROWN SMALL PACK.
 The study is limited to the comparison of
Bread products.
 The study is conducted and information is
collected through questionnaire.
 Limited to the age group 18- 24 or 25-34
who mostly use Brown bread.
 The sample size is limited to 53 respondents,
who Mostly consume bread.
 1. Total Numbers of Respondents

27

25

Number of Respondents
Males Females

 Interpretation: Here are the total number of respondents

who have response for the questionnaire.
20
17

15 13
12

10 9

5
2

0
Below SSC/HSC SSC/HSC Some College Bachelor’s Degree Master Degree

Number of respondents

 Interpretation- As per the above data filled by the

respondents. Most responses from the students side in
this survey
 20 19

18
16
16
14
12 11

10
8
6
4
4 3

2
0
Salaried Business Shop Owner Home Maker Students

Number of respondents

 Interpretation - Here is the occupation level of the

consumers in this survey. Most of the consumers are
salaried person
30
25
25
19
20

15

10 7

5
1
0
Bonn Kitty Britannia Others

Number of respondents

 Interpretation- In this study Bonn is the most prefers

by the consumers.
 20 19

18
16 15

14
12
10
8
8
6
4 3
2 2 2
2 1 1

0
Daily 3-4 times in a Once in a week Once in a Once in a month Rarely Never
week fortnight

White bread Brown Bread Atta bread Garlic bread Multigrain bread Others…

 Interpretation- Here are the 19 consumers which are

use white bread 3-4 times in a week and the 15
consumers who used Brown bread 3-4 times in a week.
30
27

25

20
15
15
10
10

0
Yes No Maybe

Number of respondents

 Interpretation- Here are the most of the consumers

are says that they are don’t buy bread after watching
its advertisement
 45 42
40
35
30
25
20
15 11
10
5
0
Yes No

Number of respondents

 INTERPRETATION- Here are the 42 consumers are

says that they are ready to purchase if there are
availability of Brown Small pack.
 20 18

15
15

10 9

5
2
1 1
0
4 Slices 6 Slices 8 Slices 10 Slices

Rs. 10 Rs. 15 Rs. 20 Rs. 25

 Interpretation-Here are the price and pack which

the consumers required. In this chart we see there are
the 8 Slices with the price of 15 are the most require
by the consumers.
 Most number of the respondents is the Home Maker with the average of 30.2%
who fills the questioner. Because they are interested to fill the questioners.
 In this survey I found that there is the Bonn bread which is most prefers by
the consumers. Here are the 48.1% consumers which are preferred of Bonn
bread.
 In this study I found that there are the White Bread and Brown Bread are the
most consume by the consumers.
 And I also find that the consumers are buying Bread without watching any
advertising. Here are the 51.9% responses Says that they are no watching any
advertising before buy bread.
 This study the consumers are happy with the service of Bonn Brown Bread
and there are 79.2% consumers are says that they recommend to others,
depending on the past experience.
 In this study I found that there are the most of the consumers are ready to buy
a Brown bread small pack if it is available in the market.
 Consumers also prefer the price and pack which they are required of Brown
Bread Small pack. Most of the consumers are required 8 Slices with the price
of 15.
 In the study I found that the consumers are very happy with the supply of
Bonn Bread.
 Bonn Company should focus on the bread packaging,
because the kitty has better packaging of bread.

 They also focus on their biscuits adds, because there are

very few consumers in this study know about the Bonn
Biscuits.

 They also focus on the Brown Bread.

 Company should launch brown bread small pack in the

market.

 Company should focus in rural areas because in the rural

areas there is less demand of Bonn Bread.

 Company should create good relation with the retailers.