PRESENTED BY

TULASIMANI
VIDYANANDA
Today the telecommunication sector is
very tough competition between various
companies. Now a day’s
telecommunication companies offering
various plans or benefits to customers
to outstand the competition in the
market.
 Airtel was established in 1985
 Airtel comes to you from Bharathi Airtel limited,
India’s largest integrated and the first private telecom
services provider with a footprint in all the 23 telecom
circle.
 Headquarter was in New Delhi
 It operate in 20 countries across South Asia, Africa
and the channel islands.
 Airtel is the 3rd largest mobile telecommunication
company
 Nearly 357 million customers across it’s operation
at the end of march 2016s
 BSNL
 Bharat Sanchar Nigam limited is public sector
telecommunication company
 It was incorporated in 2000
 Before 2000 it was as Department of
telecommunication (DoT)
 It was foot prints through India except for the
metropolitan cities of Mumbai and New Delhi which
are manage by a Mahanagar telephone nigam (MTNL)
 BSNL is the world’s 7th largest telecommunications
company
 SRENGTHS OPPORTUNITIES
1. High Brand Equity 1. Strategic Partnership
2. Extensive infrastructure 2. VAS
3. Strategic Alliances 3. LTE
4. Renowned Telecom
company
THREAT
5. Strong network coverage
1. Government Regulatory
Frame work
WEAKNES
2. Competition
1. Outsourced Operations
3. MNP (Mobile number
2. Venturing in to African
operations portability)
3. High Debt
 BSNL
STRENGTHS
1. Extensive infrastructure in remote area
2. PAN India – reach
3. Increasing market share
4. Vast experience
WEEKNESS
1. Network capabilities
2. Unproductive rural area
3. Poor service image
4. Unable to retain customer
5. Poor marketing
 OPPORTUNITIES
1. Strategic partnership
2. Customer retention
3. Improving upon intangible capabilities

THREATS
1. Government regulatory framework
2. Competition
3. MNP
 a
VISION
 Supporting education of underprivileged children
through Bharthi foundation to be a key trust area
 It’s vision is to enrich the lives of there customer
 Focus is to win customer for life by offering an
exceptional experience
VALUE
 Empowering people
 Being flexible
 Making it happen
 b
VISION
 Be the leading telecom service provider in India
 Create customer focused organization with excellence in
customer care, sales and marketing
MISSION
 Generating values for all stakeholders, employees ,
shareholders, vendors and business associates
 Becoming the trusted, preferred and admired telecom brand
 To explore international market for global presence
 Maximizing return on existing assets with sustained focus
on profitability
 To provide world class telecom infrastructure to develop
country’s economy
 Mobile-prepaid-postpaid
 Home phones-Fixed line- Fixed wireless phones
 Broadband and internet
DSL
CABLE
Fiber – optic
Satellite
Wi-MAX
 Blackberry services
 Airtel Digital TV
 Internet Protocal television (IPTV)
 b
 Universal telecom service
 Cellular mobile telephone service
 Internet
 Intelligent network (IN)
 Code division multiple access (CDMA)
 Virtual private network (VPN)
 Premium rate services
 Wi- MAX
 HELP DESK
Highlights
d Gf
 Low coverage area
 High call rate
 Low customer base
 Private player
 Aggressive sales promotion
activities
 Less security
 High clarity
 Wide coverage area
 Low call rates
 High customer base
 Government player
 Low sales promotion
activities
 High security
 Low clarity
BSNL is the best service provider in Asia. BSNL provides world
class State –of – art technology telecom services to it’s
customers on demand at competitive prices world class
telecom infrastructure in it’s area of operation and to
contribute to the growth of the country’s economy.
Airtel provides best customer services than the BSNL . So
we can say that in spite so many competitors in the market Airtel
is having a good position just because every time it tries it’s best
to understand the need of it’s important customers. BSNL
covers maximum rural area because it maintained by our
govt whereas Airtel is Private company