Citrix Workspace app

Overview Deck

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1 © 2017 Citrix | Confidential

 Citrix is unifying our portfolio
Throughout 2018, you will see exciting changes as we unify our product portfolio. As we make it easier to use Citrix products, we're also making it
easier to understand the value of our solutions with new names. We’re devoted to simplifying the way you experience Citrix Digital Workspace,
Citrix Networking, and Citrix Analytics solutions to deliver secure and personalized experiences with the choice and flexibility that fit your business
needs. Content may contain both former and new names in key locations, in an effort to familiarize you with the new portfolio.

To learn more about name and product transitions, visit this product guide on Citrix.com.

Our Goal
Create awareness and understanding of portfolio changes to gain adoption of our new solutions, while preserving the equity of old names as long
as necessary.

Strategy
Connect new names to the new experience, using old names as reassurance and touchstone, until the new map of Citrix is so compelling we’ve
moved beyond the old names.

Key changes for Citrix Digital Workspace and Networking:

Citrix Content Collaboration Citrix ADC

transitioning from ShareFile transitioning from NetScaler ADC
Citrix SD-WAN
Citrix Endpoint Management Citrix Virtual Apps transitioning from NetScaler SD-WAN
transitioning from XenMobile transitioning from XenApp
Citrix Workspace app Citrix Virtual Apps and Desktops
a new mobile, web, and desktop transitioning from XenDesktop
experience bringing together all the
Citrix Hypervisor
apps and files you need to work
transitioning from XenServer
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 Overview of
Citrix Workspace

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 Business Initiatives Around Digital Transformation

Talent Employee Margin M&A Agility Security & Workplace

Acquisition and Productivity Improvement Compliance Redesign
Retention

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 Top 2018 IT Projects

Windows 10 Office 365 Application Hybrid, Multi-

Migration Migration Modernization Cloud Initiative

Security and Unified Simplifying Improving

Identity and
Compliance End Point Content
Access
Initiatives Management Management Collaboration

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 We’ve moved from a PC-centric workplace…
Your workspace was PC-centric, many locally installed apps, and well-defined perimeter

Apps Devices Location

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 …to something far more complex
With SaaS, cloud, multi-device – your workspace extends to wherever you are

Apps Devices Locations

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 Introducing
Citrix
Workspace Citrix Workspace app

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 Let’s talk about changes in device management …

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 Traditional Mobile Device
Management Management

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 Unified Endpoint
Management

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 Unified Endpoint Management Use Cases

Endpoint provisioning Security and Operating System App Management and Application
and configuration Compliance Updates Distribution Configuration

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 Citrix Endpoint Management
MDM Productivity apps

Windows 10

IDM iOS Mac CMT

Android Things IoT

Citrix Workspace
Hub

MAM Containment

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 Personal device freedom with
Citrix IT security & control
Workspace

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 Enrolling a new device is as easy as 1-2-3
Citrix
Workspace

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 Now, let’s explore changes in Infrastructure …

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 Hypervisor

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 Unified Cloud Architecture

Private HCI Virtualization

Cloud Appliances

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 Need an additional Citrix Workspace app or desktop? IT can
Citrix rapidly provision your new resource with ServiceNow
Workspace

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 How are Apps different now?

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 How are Apps Different Now?

Is Office a cloud app? Is Office a mobile app? Is Office a traditional app?

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 ? ?

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 ? ?

What are you Are you only

doing to get securing and
unified policies delivering
across all app Windows based
types? apps?

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 Common Policy Framework

? ?

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 Control over SaaS apps & content
Citrix
Workspace

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 Let’s talk about Content & Collaboration…

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 Unified Content Repository
Without requiring any data migration

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 Fast access to all your files
Citrix
Workspace

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 Instantly open files in a virtual app to
Citrix seamlessly transition between devices
Workspace

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 Let’s talk about internet browsing…

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 99% of security breaches originate in
web client or email

4 to 8 hours, average lifespan of

an attack

96% of hosting is on a compromised

web site

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 Internet is a powerful business tool
Example: Troubleshooting a Citrix issue, I start with the my internet resources

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 Protect against risky web browsing
Citrix
Workspace

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 What about Identity and Access Management?

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 SaaS

Web Apps VDI

Client / Mobile
Server

Users
with Single Sign-on
SAML 2.0, OAuth

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 Citrix Identity and Access Management
Ideal for Cloud migration

IDP

On-prem
Adaptive Multi-Factor
Authentication
App
Server

SmartCards / SSO
CAC cards • Form-based SSO
• Kerberos / KCD
• SAML
Native OTP • Basic/Digest/NTLM

SaaS

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 Single Sign-On to any app—Windows,
Citrix web, mobile & SaaS
Workspace

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 Protected by Citrix Analytics
Citrix
Workspace

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 Citrix Workspace: unified experience, simplified control
Secure, simplified access and control of apps and data across any device, platform, or cloud

IT/
Users Networking

Secure Digital Workspace

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 People get: unified access, reliable performance
Unified access to all apps and content backed by contextual security & performance.

Any Any App

Device

Any Location

Citrix
Workspace

Unified Experience Contextual Performance

Contextual Access
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 IT gets: simplified on-boarding, management, & control
Flexibility to run workloads anywhere; agility to change as needed

Any Any App

Device

Any Location

Citrix
Workspace
Unified Endpoint Mgmt. App Ops Content Control
Run Where
Hyper-Converged Infrastructure Virtualization
You
43 Want
© 2017 Citrix | Confidential
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