INTRODUCTION

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Kia Motors is an Asian automobile manufacturer company based in
Seoul, South Korea. It originated in 1944 as Kyungsung Precision
Industry, a bicycle manufacturing company. It was renamed to Kia
Industries in 1952. It launched its first car, Brisa in 1974. Kia Motors has
been through various ups and downs because of various local factors
and the big Asian Financial where it had declared its bankruptcy. It
then hit a deal with Hyundai Motors where mutual ownership was
agreed upon. Currently Hyundai Motors owns almost 34% of Kia
Motors and in return Kia also holds minor holdings in many Hyundai
subsidiaries. It has made its presence in 172 countries worldwide. It is
currently valued at $6.3 Billion and is ranked 69th in Interbrand Best
Global Brands 2016. Kia Motors has won time again various awards in
consumer satisfaction, design and lifestyle segments. It also achieved
high safety ratings for various segments too
In April 2017, Kia Motors signed a memorandum of understanding (MOU) with the State
Government of Andhra Pradesh, India, to build a new manufacturing facility in Anantapur
District. Kia Motors’ first manufacturing facility in India is under construction and is
expected to begin production in the second half of 2019 and produce approximately
300,000 units per year.