2ND TERM – 2019-2020

JIMMYLEN ZUÑIGA-TONIO
jimmylentonio@gmail.com
 COMMUNICATION?
EXCHAGE OF INFORMATION BETWEEN TWO OR MORE PEOPLE

 Components of Communication
1. SENDER 6. NOISE
2. RECEIVER 7. CONTEXT
3. MESSAGE
4. MEDIUM
5. FEEDBACK
Communication Model
 EFFECTIVE
EFFICIENT

COMMON
UNDERSTANDING RESOURCES-
SAVING
1. Communication is an interaction situation wherein the participants are affected by
each one’s behavior;
2. One does communicate;
3. The message received is not necessarily the message sent;
4. Communication occurs simultaneously at more than one level;
Source: http://www.yourarticlelibrary.com

LITERAL LEVEL – literal content of the information

RELATIONSHIP LEVEL (META-COMMUNICATION) – any verbal or non-verbal cues about
the literal content of the message sent
1. Interpersonal communication is inescapable;
2. Interpersonal communication is irreversible;
3. Interpersonal communication is complicated;
4. Interpersonal communication is contextual.
a. Psychological context – your needs, desires, values, personality, etc.;
b. Relational context – your reactions to the other person;
c. Situational context – psycho-social WHERE you are communicating;
d. Environmental context – physical WHERE you are communicating
(noise level, temp.,season)
e. Cultural context – learned behaviors and rules (culture)
- http://www.pstcc.edu
1. Seek to ELICIT THE BEST in communications and interactions with other group
members;
2. Listen when others speak;
3. Speak non-judgmentally;
4. Speak from your own experience and perspective, expressing your own
thoughts, needs, and feelings;
5. Seek to understand others;
6. Avoid speaking for others;
7. Manage your own personal boundaries;
8. Respect the personal boundaries of others;
9. Avoid interrupting and side conversations;
10. Make sure that everyone has time to speak, that all members have relatively
EQUAL AIR TIME if they want.
 BLUEPRINT OR PLAN
 It maps the HOWS to conveying a message.
 It is designed to help people to communicate effectively and accomplish individual
or organizational objectives.
 It a choice of the most useful objectives of communication, and recognition of a
particular brand and its strategies in terms of attitude.
 A strategy needs to be interconnected with the motivation of an individual or
foundation of an organization and has to be taken into account seriously.
1. VERBAL
- written
- oral comm
1. NON-VERBAL – bodily movements
2. VISUAL – signages, illustrations, webpages, and
graphic designs
1. OBJECTIVE – be specific / identifies the WHO, WHAT, WHEN, and WHERE
2. AUDIENCES
- Who are the key audience members?
- How much do they know?
- What do they want to know?
- Which demographic characteristics are significant?
- What size is the group?
- What are the audiences’ attitudes?
3. MESSAGES – Organizational pattern
- chronological, spatial, topical, cause and effect, problem-solution, criterion
satisfaction, comparative advantages, and motivated sequence patterns

4. CONTEXT
5. TOOLS AND ACTIVITIES
a. objects and models f. pictograms j. handouts
b. photographs g. graphs
c. list and tables h. videos
d. charts i. posters
PITFALLS of computerized design programs (1) poorly conceived messages; (2) design over
content; and (3) overly complex presentations
6. RESOURCES AND TIME
7. EVALUATION
-SELF-EVALUATION
a. Was each point or claim that I made supported by at least one piece of verbal
and/or visual support?
b. Did each piece of supporting material make my claims more clear, interesting and
persuasive?
c. Did I use a variety of verbal support (definitions, examples, stories, statistics, and
comparisons) to add impact to my presentation?
d. Did my visuals (chart, graphs, photos, etc.) make my points more clear, interesting,
and persuasive?
e. Did I practice using all technology to make sure it operated smoothly in the venue
where I spoke?
7. EVALUATION
-SELF-EVALUATION (cont.)
f. Did I present information honestly and accurately to support my claims?
g. Were the complexity and sophistication of materials I cited appropriate for my
audience and topic?
h. Did I cite the sources of my supporting material when appropriate?

Source: Adler, et al. (2012)

1. Discuss how the components (message, sender,
receiver, medium, feedback, noise, context) of
communication affect the effectiveness and
efficiency of communication.

2. Discuss how developing communication

strategy results in effective communication.