Introduction

Founded in 1867, by Henri Nestle.

Has 449 factories in 86 countries and
employees more than 3,28,000 people
Mainly deals with Chocolates, Milk
products, Maggi Products®, Coffee, Tea,
Milkmaid, and many more.
Advertising strategy
•Thinks globally and acts locally.
•Uses the same symbol world wide.
•Producing smaller packages of products to
make them affordable has also implemented
many promotional schemes.
•The company has also promoted their
products by giving free samples of the new
product free with old popular and famous
products.
•In the spirit of catering to Indian taste
Maggi introduced Maggi Pickles in 5
variant benchmarks to give it a “ghar ka
swad”
•Nestle launched new campaign for Kit Kat
using the animation for the first time in
India. It urges busy youngsters to take a
break and notice the fun events in the
surrounding.
CHALLENGES FACED BY NESTLE
•Twenty-Nine of Nestlé's brands have
annual sales of over CHF1 Billion (about
U$$1.1 billion) including Baby Food,
Coffee, Dairy Product, Kit Kat, Nescafe
and Maggi.
•Nestle has 447 factories operating in
189 countries and employs around
339,000 people.
 CONCLUSION
Nestle is the Vibrant Company that
provides consumers the product of
Global Standards and is committed to
Long-term Sustainable Growth and
Shareholders satisfaction.
Their ability to transition into foreign
markets and produce top brands let
them compete with all other companies
worldwide.
 BIBLIOGRAPHY
https://www.nestle.in/aboutus/allaboutnestlé
https://www.marketing91.com/marketing-strategy-nestle/
http://fernfortuniversity.com/term-papers/swot/1433/1026-
nestle.php
http://businesscasestudies.co.uk/nestle/responding-to-changing-
customer-requirements-the-drive-towards-wellness/conclusion.html
THANKYOU