ETHICS, DATA OWNERSHIP,

AND PRIVACY IN DATA SCIENCE

Anne Buff, Director, Data Governance
 When it comes to data privacy,
what concerns executives the most?
The Headlines

“ I don’t want us to be the next ___________ ”

 When it comes to data privacy,
what concerns consumers the most?
Identity Theft

“Hacking is more worrisome than tracking.”

80% of respondents most worried about their information being stolen with intent to cause harm – CCIA, 2013
71% of respondents most worried about identity theft, followed by financial fraud – SAS, 2018

Source: http://www.ccianet.org/wp-content/uploads/2013/12/CCIA-Internet-Security-and-Privacy-Survey-Slides-and-Memo.pdf
Costs of Privacy Disclosure from the Inside
US State Agency
SCENARIO:
48,752
people received someone else’s PII
– right person, wrong address –
Mailing Error Alone: $26,413
simple ETL error
+ HIPAA Fine $3.5 million
+ Protected group violation $4.9 million
+ Other error found during investigation
$100,000

Grand Total $8.5 MILLION

Under investigation any involved
person(s) will face a fine of (up to)
$50,000 and imprisonment for
a year
Costs of Privacy Breach by Intrusion
From 2016 to 2017 the number Major US Retailer – December, 2013
of records exposed in privacy
Penalty Cost per Record
breaches increased from
Legal settlement with financial institution $17
37 million
to 1 year of credit/identity monitoring $20
179 million Reacting to quickly without investigation $94
Average stock hit (over time) $121
TOTAL $252

70 million customers $16.8 billion stolen from private

Grand Total $19+ BILLION consumers in 2017

Account takeovers tripled from

Source: https://www.javelinstrategy.com/coverage-area/2018-identity-fraud-fraud-enters-new-era-complexity#
2016 to 2017 costing consumers
$5.1 billion
Consumers ARE Paying Attention

59 percent welcomed 54 percent welcomed ‘the

‘the right to rectification.’ right to restrict processing.’

56 percent welcomed 62 percent welcomed

‘the right to object.’ ‘the right to erasure.’

Source: https://www.sas.com/en_gb/news/press-releases/2017/july/uk-adults-polled-intend-to-activate-new-personal-data-rights.html
Stats from US Data Privacy Report

64 percent believe their data is 63 percent believe businesses are primarily

less secure now than previous years. responsible for the security of their data.

66 percent have taken action 67 percent believe the US Government

to protect their own data. should do more to regulate data privacy.
Conforming to or permitted by law or
established rules.
~Merriam-Webster

Regulatory compliance; adherence to standards,

regulations and other requirements.
~Wikipedia
The Anatomy of Ethics

Values Ethics
Core beliefs of what is right and fair. The rules of conduct.

Morals Ethical
Conforming to the rules. In accordance with the rules.
Data is ethically neutral. The use of data is NOT.
Ethics are the guiding rules for the decisions
we make and the actions we take based on our values.
 Business Values Consumer Values

COLLECT Unique, Comprehensive Transparent, Trust

MANAGE Quality, Multi-purpose Secure, Intentional

USE Intelligence, Value Intelligence, Value

(Business perspective) (Personal perspective)

SHARE / DISTRIBUTE Partnership, Revenue Consent, Purpose

Perceptions of Data Science

Data science….

is voodoo/magic. is innovation.
has no value/ROI. will find the golden nuggets.
is a “science project.” requires unicorns.
Perceptions of Governance

Data governance….

is bureaucratic. is led by the Chief Data Officer.

is an obstacle. is rigorous.
slows down progress. means standards, conformity and control.
What’s the Issue?

Efficiency and Columns, tables

Context of use.
effectiveness. and rows.
Why Governance?

Protects, enables,
Pushes data
Delegates supports, and Allows for
decisions to
responsibility Fosters defends employees, openness,
the lowest level
and enforces collaboration. consumers, flexibility, and
of autonomy
accountability. stakeholders, and extensibility.
possible.
the business.
Copyright © 2018 Data Governance Professionals Organization® All rights reserved.
What do you do with incomplete data?
Put it on the WHY axis.
~Author Unknown
Got Questions?

ANNE BUFF
Anne.Marie.Buff@gmail.com
@anne_buff
www.linkedin.com/in/annebuff