1.

MACRO ENVIRONMELTAL
SOURCES OF OPPORTUNITIES
2. INDUSTRY SOURCES OF
OPPORTUNITIES
3. MARKET SOURCES OF
OPPORTUNITIES
4. OTHER SOURCES OF
OPPORTUNITIES
 They influence how business should be
conducted,
 how consumers will behave,
 how supply and demand will move,
 how different competitors would position
themselves and
 how the cost of doing business will proceed.
1. SOCIO –CULTURAL ENVIRONMENT
2. POLITICAL ENVIRONMENT
3. ECONOMIC ENVIRONMENT
4. ECOLOGICAL ENVIRONMENT
5. TECHNOLOGICAL ENVIRONMENT

SPEET
1. RIVALS OR COMPETITORS
2. SUPPLIERS OF INPUT
3. CONSUMER MARKET SEGMENTS
4. SUBSTITUTE PRODUCT
5. ALL OTHER SUPPORT AND
ENABLING INDUSTRIES
1. MICROMARKET
2. CONSUMER PREFERENCES,
PIQUES, AND PERCEPTIONS
 Includes the demographics and cultural
dimensions that govern the relevant
entrepreneurial endeavor.
 It helps the entrepreneur assess the trends and
dynamics of bigger consumer population, their
beliefs, tastes, customs, and traditions.
 It looks at the social structure and shifts in
social status and behavior.