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    Maximizing Opportunities - : Presented by Rahmat

    Uploaded by

    Huma Rehman
    1. The document discusses strategies for maximizing opportunities on a website through visitor and customer engagement. It poses a series of questions about whether to focus on web analytics, traffic generation, positive user experience, credibility building, and understanding user psychology. 2. It emphasizes understanding the customer's perspective rather than one's own, and that market share is difficult to gain but easy to lose. The concept presented is about finding, winning, and keeping customers through strategies like SEO, SEM, email marketing, blogging, article marketing and creating discussion forums. 3. The goal is to prompt visitors to read pages, click through the site, and ultimately generate leads and investment through an engaging customer experience focused on their needs

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    Maximizing Opportunities - : Presented by Rahmat

    Uploaded by

    Huma Rehman
    6 views6 pages
    1. The document discusses strategies for maximizing opportunities on a website through visitor and customer engagement. It poses a series of questions about whether to focus on web analytics, traffic generation, positive user experience, credibility building, and understanding user psychology. 2. It emphasizes understanding the customer's perspective rather than one's own, and that market share is difficult to gain but easy to lose. The concept presented is about finding, winning, and keeping customers through strategies like SEO, SEM, email marketing, blogging, article marketing and creating discussion forums. 3. The goal is to prompt visitors to read pages, click through the site, and ultimately generate leads and investment through an engaging customer experience focused on their needs

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    Maximizing Opportunity

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    1. The document discusses strategies for maximizing opportunities on a website through visitor and customer engagement. It poses a series of questions about whether to focus on web analytics, traffic generation, positive user experience, credibility building, and understanding user psychology. 2. It emphasizes understanding the customer's perspective rather than one's own, and that market share is difficult to gain but easy to lose. The concept presented is about finding, winning, and keeping customers through strategies like SEO, SEM, email marketing, blogging, article marketing and creating discussion forums. 3. The goal is to prompt visitors to read pages, click through the site, and ultimately generate leads and investment through an engaging customer experience focused on their needs

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    6 views6 pages

    Maximizing Opportunities - : Presented by Rahmat

    Uploaded by

    Huma Rehman
    1. The document discusses strategies for maximizing opportunities on a website through visitor and customer engagement. It poses a series of questions about whether to focus on web analytics, traffic generation, positive user experience, credibility building, and understanding user psychology. 2. It emphasizes understanding the customer's perspective rather than one's own, and that market share is difficult to gain but easy to lose. The concept presented is about finding, winning, and keeping customers through strategies like SEO, SEM, email marketing, blogging, article marketing and creating discussion forums. 3. The goal is to prompt visitors to read pages, click through the site, and ultimately generate leads and investment through an engaging customer experience focused on their needs

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 6

    Maximizing opportunities –

    Presented by Rahmat
    Do we think for…

    1. Do we think for planning to build KPI based honing down web stats that will tell us how our
    business is doing?
    2. Do we think for figuring out how we want to do with web analytics based on KPI capturing?
    3. Are we thinking for getting traffic to our website and building enquiry funnel and leads?
    4. Are we looking forward to encourage visitor / customer to invest more time and have
    positive experience?
    5. Visibility is creating awareness: Are we looking towards it?
    6. Should we think for capturing the need and urgency perceived by the visitor / customer?
    7. Should we think for building credibility and trust in visitors and customers mind?
    8. Are we looking forward to understand visitors psychology and consumer buying behavior?
    9. Are we looking forward to new ways of finding customer to winning and keeping them?
    10. Customer education: Are we looking forward to it?
    11. Can we think for designing our offering around the customers need?
    12. Shall we emphasize on being a differentiator?
    13. Do we think for conveying our product capability and performance through our site?
    14. Shall we think for focusing on consumer or on competition as-well?
    15. Are we thinking to present a clean, structure and focused information to our visitor /
    customer and avoid information cluttering?
    Contd - Do we think for…

    16. Are we thinking to avoid a negative visitor / customer experience?


    17. Do we think to build the investigation pulse in visitors / customers mind?
    18. Are we planning to create motivational points in visitors / customers to take action?
    19. Shall we think for bringing the visitor from Home page to the RFI page?
    20. Shall we think to reduce the over use of technology (Flash, too many graphics)?
    21. Shall we think for having a simple and clean presentation?
    22. Should we look for creating interest in visitors mind to participate in discussion?
    23. Are we looking forward to maximize and exploit email marketing strategy?
    24. Shall we think in the same line for Article marketing strategy?
    25. BLOGGING – are we looking forward?
    26. Are we thinking to integrate & optimize the SEO, SEM and SES?
    Customer / visitors psychology

    The Customer Does Not Have to See Things


    From Our Point of View

    Even if we have a superior product or service,


    the customer may not have the time & resource
    to find out.

    Market Share, Unlike Body Weight, Is Very


    Difficult to Gain and Very Easy to Lose
    CONCEPT: Finding to Winning to Keeping

    GallapIndia Building credibility


    Visitor / customer
    & trust

    Something that must


    prompt to read the page &
    Discussion click through the pages.
    SEO SEM forum
    eMail Inbound
    SES marketing link Leads to
    BLOG
    Article
    Marketing
    Marketing investigation
    Winning
    Finding

    Keeping Close RFI Investment


    Analyzer
    Thank you!!

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