Professional Documents
Culture Documents
Chapter 5 - Networking Sites
Chapter 5 - Networking Sites
Timing of Entry
From SixDegrees.com to Facebook:
The Rise of Social Networking Sites
Group 12:
1. Gloria Esther Tuwo
2. Putu Ayu Cindy Kusumayanti
3. Qu Yumeng (Shirley)
1. Briefly describe the case
MySpace offered space for
blog, photos and ability to
Next big website is Friendster listen to music, also everyone
Stanley Milgram's (2003), its new features attracted 7 could see your profile. Its $900
discovery of "six degrees million users, but its infrastructure million advertising deal with
of separation "inspired was not developed that far, which Google caused the site to run a
first social networking made it get a lot of complaints and lot of ads that annoyed users.
site - SixDegrees.com in members fled to other websites like
1997, but it soon shut MySpace (2003).
down in 2000. 01 03
02
1. Briefly describe the case
Meanwhile Facebook was In 2011, Google
Twitter was a
developed, it first only for launched Google+ to
Harvard students and public in “microblogging” site. It
compete directly against
2006. Facebook has cleaner site, launched in 2006 and
Facebook. By 2015,
better reputation for safety, famous in 2007 at There were many other
Google+ had 2.2 billion
restrict who could see your site conference in Texas. By social networking sites,
profiles posted online,
and adaption to wishes of 2012, Twitter had 112 but none as famous as
market. It became popular
but only 300 million
million active users. It MySpace or Facebook.
among people aged 18 to 30. In users were active.
has impressive growth,
2007, Facebook begins offering but many observers did
advertising and grows at an 07
amazing speed. MySpace lost
not believe it posed a
serious threat to
06
users and concentrated on
"social entertainment". Facebook.
04 05
2. Why did the first social
networking sites fail?
lack of
attractive
the low functionality
participation
rate the pioneer site
lack of maturity lacked
of the platforms experience
lack of funds
lack the
understanding of
its members' wants,
needs, and
expectations
3. What should they have done to
survive?
Marketing research to launch plots, and
01 explore what was "enough " privacy.
Not widely
users
Many
advertising
sites
Wide users : 18-30
Reveal
privacy data
Networking
Full of Memories
7. Do you think Google+ will overtake Facebook? If yes,
what are the key success factors? If not, please explain why
not?
Socializing
social media
Facebook in 2019
almost reach 2.5 billion
monthly active user.
Thank you