BLOG

Blog vs Vlog
•In blog you are making your content by
writing.
•While in vlog the content that you make
is through videos.
What is a blog?
•a blog (shortening of “weblog”) is an online journal or
informational website displaying information in the
reverse chronological order, with the latest posts
appearing first. It is a platform where a writer or even a
group of writers share their views on an individual
subject.
• regularlyupdated website or web page, typically one run
by an individual or small group, that is written in an
informal or conversational style.
• online diaryor journal located on a website. The content
of a blog typically includes text, pictures, videos,
animated GIFs and even scans from old physical offline
diaries or journals and other hard copy documents. Since
a blog can exist merely for personal use, sharing
information with an exclusive group or to engage the
public, a blog owner can set their blog for private or
public access.
Different Purposes of Blogging
• Express your thoughts and opinions
• Market or Promote Something
• Help People
• Establish Yourself as an Expert
• Connect With People Like You
• Make a Difference
• Stay Active or Knowledgeable in a Field or Topic
• Make Money
• Have Fun and Be Creative
Different
Types of
Blogging
Different Types of Blogging
1. Travel Blog- a unique free online travel diary for travelers across the
world. It works from internet cafes and computers world wide, to allow
you to update an online travel diary.
2. Food Blog- represents a complex interweaving of “foodie” or gourmet
interest in cooking with those of blog writing and photography. The
majority of blogs use pictures taken by the author himself/herself and
some of them focus specifically on food photography.
3. Business Blog- is a standalone website, or section of an
existing business' domain, devoted to writing about subject matter
related to their company's industry and its sub-fields.
Blog Structure
• Header with the menu or
navigation bar
• Main content area with
highlighted or latest blog
posts
• Sidebar with social profiles,
favorite content, or call-to-
action
• Footer with relevant links like
a disclaimer, privacy policy,
contact page, etc.
ELEMENTS
OF BLOG
• Know your audience.
- Before you start to write your first blog post, have a clear
understanding of your target audience. What do they want to know
about? What will resonate with them? Consider what you know about
your audience and their interests while you're coming up with a topic
for your blog post.
• An attention-grabbing headline.
- Good titles are interesting, descriptive, and engaging. It should
read like a magazine headline or a TV newsflash, daring the reader
to click the link.
• A captivating lead paragraph.
- Start off with a quote, a question, or a bold, audacious statement. You
only have one shot. Make it count.
• Interesting supporting points.
- This is the body of the article. It’s the “meat” of the post — what will
back up your main topic or argument.
• A compelling call-to-action.
- This is the part of the post where you invite your readers to answer
a question, leave a comment, or share your post. Make it clear and
actionable.
HOW TO WRITE A BLOG
POST IN FIVE EASY
STEPS?
• Step 1: Plan your blog post by choosing a topic, creating an outline,
conducting research, and checking facts.
• Step 2: Craft a headline that is both informative and will capture readers’
attentions.
• Step 3: Write your post, either writing a draft in a single session or gradually
word on parts of it.
• Step 4: Use images to enhance your post, improve its flow, add humor, and
explain complex topics.
• Step 5: Edit your blog post. Make sure to avoid repetition, read your post
aloud to check its flow, have someone else read it and provide feedback,
keep sentences and paragraphs short, don’t be a perfectionist, don’t be
afraid to cut out text or adapt your writing last minute.
THANK YOU.