Professional Documents
Culture Documents
Dell Online
Dell Online
Dell Online
Business Business
Online Online
Transactional Business Online
Final sales The complete order was sent to the factory for
order system assembly
Revenue
$1M $2M $3M
per per per
day day day
● Dec ‘96 - 150000+ ● May’97 - follow-up customer ● Fall of’97 - $3M-per day
Customers research ● Online group modified
● Commissioned a market ● 150 DCS and 150 BSD the site to make it more
research ● Customers found the website functional
● Survey - half business - Ads in Computer ● Large proportions of
users and half residence publication and general DCS revenue were
users business publications attributable to the online
● Customers were either ● By June’97 - $2M/day channel
satisfied or very satisfied ● Dell Online became the talk ● Dell Online bought
● Next step - Aggressive of of e-commerce world organisational changes
PR plan to get media’s ● Internal evangelism - to to the business
focus advertise beyond online
group