FEASIBILITY STUDIES

BY: ERICA L. CERVANTES

Feasibility Study
 Is an evaluation and analysis of a project
or system that somebody has proposed
 The study tries to determine whether the
project is technically and financially
feasible
 Determines whether a project makes
good business sense
Types of Feasibility Studies
 MARKET STUDY
 TECHNICAL STUDY
 FINANCIAL STUDY
 SOCIO-ECONOMIC STUDY
 ORGANIZATION AND MANAGEMENT STUDY
MARKET STUDY
 TO ESTIMATE THE PROBABILITY THAT A PRODUCT, SERVICE
OR CUSTOMER EXPERIENCE STRATEGY WILL SUCCEED IN
THE MARKET.
 CUSTOMER NEEDS
 PERCEPTIONS
 DEMAND
 POSITIONING AND
 COMPETITION
TECHNICAL STUDY
 VALIDATING THAT A GIVEN TECHNOLOGY CAN SUPPORT
REQUIREMENTS OR THAT A GOAL IS TECHNICALLY POSSIBLE.

 DOES THE COMPANY HAVE THE TECHNOLOGICAL RESOURCES TO

UNDERTAKE THE PROJECT? ARE THE PROCESSES AND PROCEDURES
CONDUCIVE TO PROJECT SUCCESS?