Presented by:

Anindya Som Chowdhury

Roll Number: 281006

Subject:
Digital Commerce
Google formerly was found by Sergey
Brin, Larry Page and an unofficial third
partner Scott Hasan (lead programmer)

Google was initially called Backrub: As it

searched through backlinks

The name GOOGLE was born out of

misspelling of Googol: 1+100 Zeroes

GOOGLE was predominantly a search

engine working with backlinks but has
diversified into various categories of
business within advertisement,
business enterprise solutions, artificial
intelligence
 Customer first-high
quality user experience

Vision:
Most relevant results To organize the world’s
independent of financial
incentives information and make it
universally accessible and useful
Doing the best to provide
relevant advertisement and User experience will always be an improving sphere in Google
not allow advertisers to
display unwanted
promotions
Google Services

Google Base:
currently Google Merchant Center

Google Webmasters:
Allows webmasters to have a clearer
understanding of how their websites interact
with the user through:
Google Search Console (2015)

Google Co-op & Custom Search:

Custom made search engine particularly for a
specific user need

And many more

Revenue Model of
Google
• In 2007: 99% of
revenue came from
advertising, 1% from 86% of revenue
enterprise products comes from the
• AdWords: The advertisement
dynamic auction network of
system for ad- Google
placement remains
the greatest
contributor 13% comes
• Other Bets: from apps and
in-app
• Access
purchases
• Nest
Based on 2017 data 1% comes from
• Verily “Other bets”-risky
business
 Risk Factors

Lack of
success in Index
recent Privacy spammers
projects Concerns
with data
collection

The hardware
business:
Chromebooks
Smart- and Chrome
watches O.S Ambient
industry: Computing
Acquisition
of Fit-bit

Future Scope
THANK YOU