CellStrat Location

Services
Mobile Advertising Solutions for
Hotels, Restaurants and Resorts

© 2008 CellStrat™ CellStrat Location Services

CellStrat – Mobile Solutions
 Global Technology Solutions
Consulting firm specializing in
mobile and telecom solutions
 Strong Management Team having
long track record in Mobile, Telecom
and Software verticals in leading
firms around the world
 Partnered with some of the world’s
leading mobile and software vendors
 Expertise in Mobile Solutions,
Systems Integration and Mobile
Strategy
 Strong domain knowledge in Hotel
industry with CellStrat solution
professionals having excellent
background in this industry
© 2008 CellStrat™ CellStrat Location Services
CellStrat Ad Platform and
Location Based Services
 Bluetooth and WiFi solutions expertise
 Provide compelling bluetooth solution from leading vendors in
bluetooth space
 Proximity Marketing Capability
 Highly effective Target marketing at customer premise
 Regional Location-Based Contextual delivery of ads,
promotions, coupons, communication, content
 Hotels, Restaurants and Convention Centers can dramatically
increase customer outreach for various kinds of messaging
 Target the high-potential hotel lounge and restaurant visitor
 Drive impulse purchases and increased shopping from
customers and visitors to hotels and hotel retail sites

© 2008 CellStrat™ CellStrat Location Services

CellStrat Bluetooth solutions for
Hotels, Restaurants and Resorts
 Target on-premise customers and visitors with room
promotions, hotel retail store coupons and other campaigns
 Improve customer awareness of hotel & restaurant offerings/
information.
 Drive impulse hotel & restaurant purchases and room bookings
 Provide important hotel & restaurant information, management
communication and broadcasts to customers and employees
 Convert hotel & restaurant visitors into customers
 Target bluetooth-enabled laptops of business customers
 Provide value added content to hotel customers including
music, ring tones, video downloads, hotel branded content
 Permission-based mobile ads
 Improve customer satisfaction and customer loyalty
© 2008 CellStrat™ CellStrat Location Services
CellStrat Bluetooth solutions for Hotel
Conference Centers and Trade Shows
 Provide targeted communication in conventions and
conferences
 Support conference organization and efficiency
 Communicate conference agendas, speaker
information, event details, venue information and
changes directly to attendees’ mobile devices for
storage and retrieval
 Reduce paper collateral costs and keep information
dynamic
 Convert conference visitors into hotel room and
retail customers via hotel & restaurant promotions
© 2008 CellStrat™ CellStrat Location Services
CellStrat Bluetooth solutions
for Hotels

Welcome Welcome
BluFi Message : BluFi Message :
Good Evening. It is True Blue Spa Salon:
a pleasure to have Rejuvenate yourself.
you with us today. Full Body Massage,
Terrace Level Spanish Tea Facial :
Rooms Rs 500 off this week
20% off today.
Contact Front Desk
for more details.

© 2008 CellStrat™ CellStrat Location Services

Convention Centers

Welcome to Welcome to
Convention Center Convention Center
BluFi Message : BluFi Message :
Retail Technology
Conference Retail Technology
Time : 9 AM – 1 PM Conference
Venue : Orange Room NOTE :
Topics : “Leverage Change of Venue
Technology for Retail NEW VENUE :
Productivity” Oakwood Room

© 2008 CellStrat™ CellStrat Location Services

Bluetooth!
 Replaces cables connecting
devices while maintaining
high levels of security
 Robust, low power, low cost
solution
 Interoperability, uniform user
experience
 Technology
 Radio Frequency Hopping
(1600 Hps)
 2.4GHz Frequency Range
 720 Kbps – 4 Mbps

© 2008 CellStrat™ CellStrat Location Services

Bluetooth as an enabling
technology
 Headset and Hands Free Operation in
Vehicles
 Synchronization of Personal Information
 Remote Access Link for PCs
 Moving Digital Images, Video Clips, and
Music
 Streaming Music to Other Devices
 Printing of Digital Images
 Remote Control of Other Devices

© 2008 CellStrat™ CellStrat Location Services

 Turns on the
Bluetooth Get content on his
or her phone
 Rich Multimedia mobile  Deliver coupons, video,
content @ zero cost to games, applications and ring
consumers directly to their tones directly to user’s mobile
mobile
 independent of the operator
or mobile technology (GSM /
CDMA)
© 2008 CellStrat™ CellStrat Location Services
How it Works…

© 2008 CellStrat™ CellStrat Location Services

Penetration
 2B Bluetooth devices by 2011
 13 million Bluetooth units / week
 5 M of them are mobile phones
 five products/ day
 75%+ brand recognition
 60% of the phones being launched are
Bluetooth enabled
 WLAN – 20 M

© 2008 CellStrat™ CellStrat Location Services

Bluetooth - Solutions
 Advertising
 Content Distribution
 Location based messaging, search and
interactivity
 Enterprise mobility Sound - MIDI, WAV, MP3
 Sharing and P2P

© 2008 CellStrat™ CellStrat Location Services

Supported files
 Video - 3GP, MPEG, AVI
 Graphic - JPEG, Animated
 GIF, GIF, PNG
 Text - Text, HTML, VCF
 Sound - MIDI, WAV, MP3
 Other - Barcodes, ring tones,
 wallpaper, software etc

© 2008 CellStrat™ CellStrat Location Services

Bluetooth Value proposition
 Communicate with a large number of people who
visit hotels, hotel lounges & restaurant and hotel
conventions

 Enable targeted communication

 To deliver proximity-based contextual advertising

 Enhance the ad message value via rich content

 Clear ROI and measurability

© 2008 CellStrat™ CellStrat Location Services
Can a mobile ad solution
enhance the
Hotel & Restaurant
Experience…
Considerations
Hotel needs Mobile

Target large audience? 3 billion globally

400 million + in India
Targeted On-premise customers
Communication?
Contextual ad delivery? Totally configurable,
permission-based
Rich content? ANY content

ROI & measurability Instant & complete

© 2008 CellStrat™ CellStrat Location Services

Hotel Bluetooth Solution
MOBILE ADVERTISING and COMMUNICATION
 Location Sensitive.
 Access to all mobile users.
 Minimal costs to hotel and resort owners.
 Can be forwarded to other users via Bluetooth.
 Coupons/ vouchers.
 Instant & complete.
 Bluetooth enables ease of discovery, delivery of rich mobile
content at zero cost to customer.
 Revenue Generator from channel partner and third party
advertising

© 2008 CellStrat™ CellStrat Location Services

Benefits to Hotel Customers…
 Enhanced hotel & restaurant experience, instant
gratification
 Location-Based relevance and targeted
communication
 Enhanced level of personalization, ad relevance
 Consumers can store content on these devices for
later viewing.
 Consumers can receive promotions and information
they might miss otherwise.

© 2008 CellStrat™ CellStrat Location Services

Contact CellStrat - your mobile
solutions partner

 USA
 Email : contact@cellstrat.com
 Phone : 1 678 643 6750
 India
 Email : contact@cellstrat.com
 Phone : 91 9999 658 436
 Online
 Website : www.cellstrat.com

© 2008 CellStrat™ CellStrat Location Services