TITAN WATCHES

BY- Romi
Ritu
Manisha
Karishma
Gaurav
Sailesh
 SCOPE OF PRESENTATION
1. INTRODUCTION
2. MARKETING STRATEGY
3. INNOVATIONS AND CUSTOMISATION
4. CONSEQUENCES
 INTRODUCTION
• India is an under-penetrated market for watches – only 27
% of Indians own a watch

• Total estimated market in 2008-09 Volume ~ 43.5 mn

units & Value: Rs 3000 Crores (USD 600 Mn)

• Vast proportion of the Indian market is below Rs 500 ~

68% (85% by volume)

• Market has been split into: Low end, Mass

market,Premium,Luxury
 MARKETING STRATEGY
• TITAN-Shaper of the watch industry not an
adapter
• AN ADVANTAGE THROUGH THE LAST TWO
ELEMENTS OF VALUE CHAIN-marketing and
service
• MOST IMP COMPONENT OF MARKETING
STRATEGY-innovation
• PERRFECT MARKETING MIX
 INNOVATIONS AND CUSTOMISATION
TITAN EDGE-

• Positioned as World's Thinnest watch. With a

thickness of 3.5 mm and an incredible slim
movement of 1.15 mm.
• The brand is targeting Business Executives and
professionals.
• NEBULA
• A collection of intricately carved
designs for women inspired by paisley
and floral patterns
• Perfect to complement a traditional or
contemporary outfit
• AVIATOR
• Inspired by the World War II fighter planes.
• Targeting the up market global
Indian.
• SONATA
• India's largest selling watch brand
• Offers stylish looks at affordable prices
• With exquisite appearance and world-class
quality
• FASTRACK
• Targeting the urban youth in 2005
• It has carved a niche for itself
• Fastrack has ‘moved on’ to open its own stores
for its young consumers
TITAN RAGA
• Titan also made its presence in the ladies
watch segment. It have a sub brand Raga
targeting the upwardly Mobile ladies in the
premium segment
• Epitome of feminine grace
TITAN FLIP
• INDIA’S FIRST DUAL WATCH
• A DRAMATIC FUSION OF TECHNOLOGICAL
AND STRUCTURAL INNOVATION.
• FLIP BEHAVES LIKE TWO DIFFERENT WATCHES,
BUT ALLOWS YOU TO CHOOSE YOUR STYLE TO
BLEND INTO ANY SITUATION, AT ANY GIVEN
TIME.
TITAN-WWF
• . This series is being launched in collaboration
with the International NGO -Worldwide Fund for
Nature ( WWF).

• Targeted at the new generation consumers who

wants to express their concern about animals and
nature.
• Added a touch of social equity to the brand
XYLYS
• Xylys offers an exclusive range of Swiss-made
watches created in collaboration with renowned
designers
• The logo on the crown - contribute to the
uniqueness of the Xylys timepiece.
• Inspired by architecture and engineered in steel,
this is a watch crafted for connoisseurs.
 CONSEQUENCES
• Branding laddering risky.
• Today, the Titan portfolio has over 60% of the
domestic market share in the organized watch market.
• Titan has carefully created a market for itself through
careful segmentation and branding strategies.It is a
brand that showed the world that Indians are good in
Branding.
THANK YOU…..