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A Study On The Management of Forever 21
A Study On The Management of Forever 21
A Study On The Management of Forever 21
SUMBITTED BY :
SHUBHANGI SINGH
BCOM(H) – 2ND YEAR
SECTION – 2
294
INTRODUCTION
STRENTHS WEAKNESSES
• Quality for certain product is
• Prices – reasonable prices
sometimes less than expected
in relation to the product,
• Often Understaffed creating long
good sales
queue and decreased quality of
• Customer service – kind
service at the store.
and accommodating
• Does not have reward system
• Wide variety of product
and coupons
choices
• Flaws in their existing online
• Organization of the store to
shopping system.
be consumer friendly
• Ahead of its competitors
SWOT ANALYSIS
OPPORTUNITIES THREATS
• Stores like H&M and ZARA
• Stores like Abercrombie and
could be a threat offering similar
Fitch are losing customers who
products and prices
are switching to FOREVER21.
• Customers in colder climates
• Popular celebrities wear and
may be less likely to wear their
endorse their clothes
clothing as its thin clothing.
• Current fashion trends for
• Big trend on second hand
young adults are very similar to
clothing
the products that FOREVER21
sells.
ORGANISING
Products: Variety of clothing for women, men, and kids. Also, beauty products,
shoes, and accessories. If some products are only online, it is guaranteed to be in
stock again, or available in stores.
Place: Forever 21 has over 480 stores in the U.S., specifically in malls; however,
shopping online makes it easier to place consumer's order. All products come
from Los Angeles, California.
Promotion: Advertising is used through social media, via email, and through
postal mail. Forever 21 also uses celebrities such as Iggy Azalea, Nick Young,
etc.
Pricing: Forever 21 ensure that pricing is consistent at all of its locations,
including their online website. In some occasions, there may be price differences
due to promotional events and special offers; however, prices are generally
satisfying for the customer, which makes sales successful.
STAFFING
•https://www.marketing91.com/marketing-strategy-of-forever-
21/
• http://www.adityabirla.com/media/press-releases/ABFRL-
signs-MoU-Forever-21-India-business
•https://economictimes.indiatimes.com/industry/services/retail/
aditya-birla-fashion-and-retail-to-acquire-forever-21-india-
business/articleshow/52435009.cms
• http://articles.latimes.com/2001/sep/07/business/fi-43072
• https://www.indeed.co.in/cmp/Forever-21/reviews
• www.forever21.com
BIBLIOGRAPHY
•https://www.theofficialboard.com/org-chart/forever-
21
• https://www.forever21.com/us/shop/info/careers
• http://keepingupwithf21.blogspot.com/2015/02/ch-
2-strategic-planning-for-competitive.html
• https://www.encyclopedia.com/books/politics-and-
business-magazines/forever-21-inc
•https://retail.economictimes.indiatimes.com/news/a
pparel-fashion/apparel/abfrl-completes-acquisition-
of-forever-21-for-rs-175-crore/53062241
THANK YOU