Situation analysis

S
Control Objectives
C O

A S
Actions Strategy

Tactics

SOSTAC® Marketing Diagram

SOSTAC® Marketing Diagram

How do we monitor Where are

performance? we now ?

Objectives
Actions
The details Where do
of tactics want to be?

How exactly do we How do we

get there? get there?
SOSTAC® Marketing Diagram

How do we monitor Where are

performance? we now ?

The details Where do

of tactics want to be?

How exactly do we How do we

get there? get there?
SOSTAC® Marketing Diagram

Control Situation analysis Objectives

This is a sample text. Insert This is a sample text. Insert This is a sample text. Insert
your desired text here. your desired text here. your desired text here.

Strategy Tactics Actions

This is a sample text. Insert This is a sample text. Insert This is a sample text. Insert
your desired text here. your desired text here. your desired text here.
SOSTAC® Marketing Diagram

How do we monitor performance?

This is a sample text. Insert

your desired text here.

Control
This is a sample text. Insert
your desired text here.
SOSTAC® Marketing Diagram

Where are we now?

This is a sample text. Insert

your desired text here.

Situation analysis
This is a sample text. Insert
your desired text here.
SOSTAC® Marketing Diagram

Where do we want to be?

This is a sample text. Insert

your desired text here.

Objectives
This is a sample text. Insert
your desired text here.
SOSTAC® Marketing Diagram

How do we get there?

This is a sample text. Insert

your desired text here.

Strategy
This is a sample text. Insert
your desired text here.
SOSTAC® Marketing Diagram

How exactly do we get there?

This is a sample text. Insert

your desired text here.

Tactics
This is a sample text. Insert
your desired text here.
SOSTAC® Marketing Diagram

The details of tactics?

This is a sample text. Insert

your desired text here.

Actions
This is a sample text. Insert
your desired text here.