Presented

by:
Maharaj Singh
 SEQUENCE OF PRESENTATION

 Introduction
 Introduction
 SWOT Analysis
 Four P’s
 Market Segmentation
 Market Targeting
 Market Positioning
Indra Nooyi- CEO of PepsiCo
 Introduction

 Industry –Food non –alcoholic beverage

 Founded :New Bern N.C, U.S. (1890)
 Founder (S)-caleb bradham, Donald M. Kendall
and  herman W. Lay
 Headquarters :New York, U.S.
 Area served: Worldwide
 Key people :Indra Nooyi (Chairperson and CEO)
 Product
Diet Pepsi
Mountain Dew
Aquafina
7up
Mirinda
Tropicana Products
Gatorade
Lay's
Kurkure
Fritos
Slice
 SWOT analysis
Strength :
 Pepsi has a broader product line and outstanding
reputation.
 Great brands, strong distribution, innovative capabilities

 Number one maker of snacks, such as corn chips and

potato chips
 PepsiCo sells three products through the same distribution

channel.
For ex- combining the production capabilities of Pepsi,
Gatorade and Tropicana is a big opportunity to reduce
costs, improve efficiency and smooth out the impact of
seasonal fluctuations .
 Weakness
 Pepsi hard to inspire vision and direction for
large global company.
 Not all PepsiCo products bear the company
name
 PepsiCo is far away from leader Coca-cola in the
international market
 demand is highly elastic
 Opportunity
 Food division should expand internationally
 Noncarbonated drinks are the fastest-growing
part of the industry
 There are increasing trend toward healthy foods
 Focus on most important customer trend -
"Convenience".
 Threat
 F&B industry is mature
 Pepsi is blamed for pesticide residues in their
products in one of their most promising emerging
market e.g in India
 Over 50 percent of the company's sales come from
Frito-Lay; this is a threat if the market takes a
downturn
 PepsiCo now competes with Cadbury ,Coca-Cola,
and Kraft foods .
 Local soft drink manufacturer.
 MARKET SEGMENTATION
Pepsi has divided its market in many ways
 demographically

 geographically

 psycho graphically

 behaviorally;
 MARKET TARGETING

 Pepsi customers are mostly young group

between the age of 14-30 and also
targeted at school, colleges, universities,
homes, restaurants, hotel and stores.
 MARKET POSITIONING

Pepsi has positioned itself in the

market very perfectly.
 4 P’s (THE MARKETTING MIX)

 Products
PepsiCo operates in three major US and international
businesses.
 Beverages: Pepsi-Cola
Mountain Dew
7up
Mirinda
slice
 Snack Foods:

Lays
Kurkure
 Other Products:

juice drinks
Gatorade
Aquafina drinking water
 THREE LEVELS OF PRODUCT
FOR PEPSI
 Core Benefit
 Actual product
Brand name

Variety
Packaging
Features
Quality
 Augmented Product
 PROMOTION
 Spends a huge amount on promotions.
 Include advertisements sponsorships of
sporting events, musical shows and many
more.
 Build strong brand equity.
 Spends a huge budget on advertisements
also.
 Slogans
“Ask For More”
“ye hai yongistan meri jaan “
“yongistan ka wow”
 PRICE
 PepsiCo sets the prices of its products
according to the prices of its competitors.
 PepsiCo always sell its products at
reasonable prices.
 The products of Pepsi are easily available
at affordable prices all over the India.
 Also sells its products at discount prices at
special occasions .
 PLACE
 Distribution is movement and product
from manufacture to end user.
 Distribution objective of Pepsi is to make
Pepsi available at an arms length.
 Incentives to Distributors.
 Credit facilities.
Thank you …….