MEDIA AND INFORMATION LITERACY (MIL)

The World and Information Literacy (Part 2)

 Key Concepts…

Communication – is the directed and purposeful exchange of

information and messages between people of group of people by
speaking, writing, gestures, and signs.

Messages – refers to any form of communication (information,

feelings and ideas) passed or transmitted using a channel.
 Key Concepts…
Interpersonal Communication – refers to the communication
between two persons, whether they are verbal or non – verbal.
Mass Communication – is the term commonly used to refer to
communication systems that are configured to create, produce and
disseminate media texts to mass audiences.
 Traditional forms of communication consist of newspaper,
radio, television and film.
 It is also understood that in mass communication, there is no
immediate feedback between the source and the receiver.
 Lesson 1
Communication: FROM INTERPERSONAL TO MASS COMMUNICATION

TYPES OF COMMUNICATION
1. INTERPERSONAL COMMUNICATION

2. MEDIATED INTERPERSONAL COMMUNICATION

3. ORGANIZATIONAL COMMUNICATION
 Lesson 1
Communication: FROM INTERPERSONAL TO MASS COMMUNICATION

TYPES OF COMMUNICATION

1. INTERPERSONAL COMMUNICATION
- Face-to-face communication with someone they know
or someone who is a complete stranger to them.
- Involves two or group of people through the use of
their voices and bodies.
 Lesson 1
Communication: FROM INTERPERSONAL TO MASS COMMUNICATION

TYPES OF COMMUNICATION

2. MEDIATED INTERPERSONAL COMMUNICATION

- Not Face-to-face communication
- Communication becomes mediated through the use of
devices such as pen, telephone, computer.
 Lesson 1
Communication: FROM INTERPERSONAL TO MASS COMMUNICATION

TYPES OF COMMUNICATION

3. ORGANIZATIONAL COMMUNICATION
- Communication happens in a working environment
through e-mail, memorandum, bulletin boards and letters.
 Lesson 1
Communication: FROM INTERPERSONAL TO MASS COMMUNICATION

OTHER TYPES OF COMMUNICATION BASED ON THE NUMBER OF

PEOPLE INVOLVE:
a. Small group communication
- Three or more people
b. Public communication
- one person communicating to a large number of people
Any Questions …..