Writing Project

Proposals
•“Imagine that you are
trying to convince your
parents to get you a
new gadget for your
birthday. How would
you get them to do
it?”
•Defining the
Project Proposal
 • Project proposals are documents
that are written for problem solving,
service provision, event planning, or
equipment selling. Generally,
proposals are used to convince the
reader to do what the proposal
suggests, such as buying goods or
services, funding a project, or
implementing a program.
• Proposals in the professional
world are used for internal
(within an organization) and
external (from one organization
to another) purposes. They are a
way of generating income
for companies or seeking funding
for projects.
 • Proposals are usually written in
response to Requests for Proposal
(RFP), which funding agencies send
out. Interested organizations send
proposals following the
requirements stipulated in the RFP.
Requesting parties are thus able to
compare different responses to a
problem. Thus, it is clear that a
proposal provides a plan to satisfy a
need.
• Proposal stands out depending on its
ability to clearly answer questions about
what is being proposed, how the plan will
be carried out, when it will be
implemented, and how much money will
be needed or spent. In other words,
proposals are persuasive documents that
need to do the following: highlight reader
benefits, prove your credibility in carrying
out the project, and allow the reader to
respond easily.
•Formatting the
Project Proposal
• Proposals are primarily categorized
according to their length. An
informal proposal is about 2–4 pages
long. A formal proposal, meanwhile,
has 5 or more pages. Regardless of
their purpose and audience, they
have standard parts such as the
following:
• 1. Introduction
• This part provides the
background necessary for
understanding the project, which
is done by discussing the
following:
• • Rationale—This identifies the
problem to be addressed and
shows the need to solve it.
• Objectives—These reveal what the
project intends to achieve in terms of
results. It also gives the reader an
idea of the intended solution. Good
objectives are
SMART (specific, measurable,
attainable, results oriented, and
bound within a realistic time frame).
SPECIFIC WHO?WHAT?WHEN?WHERE
?WHY? WHICH?

MEASURABLE METRICS AND MILESTONES?

HOW MUCH? WHAT %?

ACHIEVABLE/ATTAINABLE DO YOU HAVE SKILL AND

TOOLS TO ACCOMPLISH THIS
OBECTIVE?

RELEVANT DOES IT FIT WITH OVERALL

ORGANIZATIONAL
OBJECTIVES?

TIME-BOUND INTERMEDIATE AND FINAL

DEADLINE
- To increase sales of Super by 10
percent by the second quarter of
next year
- To organize a regular donated food
supply for breakfasts and dinners
from the local organizations and
restaurants by December 30.
• Benefits—These show what the
reader or the target audience can
gain from the proposal, which may
be improvements in processes or
systems, an increase in revenue, or a
change in behavior of the
beneficiaries of the proposal.
Project : Bicycle Autopilot
• As it supposed to be a learning
device, it will provide the students
with a system for which they can
implement the control theories
learned in class.
 • 2. Project description
• This section gives specific
information about the project itself.
It indicates how the project will
address the identified problem
through the following parts:
• Methodology—This details the
different activities the project
will take on, including the
manpower (i.e., the people
involved and their duties) and
resources to be utilized, and the
expected output.
 •Schedule—This
discusses the task
duration and expected
start and end dates of
each activity in the
project.
 •Budget—This presents an
analysis of all the costs
anticipated in the project,
which can be itemized or
shown as a whole, depending
on the needs of the project.
•Organizations usually provide
interested parties with a
required format for project
proposals, so make sure that
you follow the prescribed
format.
THINK -
PAIR -
SHARE
Project Description – Do you
think the description of the
project is clearly stated and is
easy is understand.
Adequacy and feasibility of
design – Is the procedure
manageable by the company?
Likelihood to success – is the
project will be completed?
Originality – is there
originality, innovation
about he project ?
Scholarly significance – is the
proposed project has an
scholarly impact ?
Goals and products – is
the goal of the project are
clearly stated?
Budget – Is the budget were all
explained clearly? Is it
appropriate with the project or
proposed activities?
Timeline – is the schedule /
timeline is suitable to meet
the activities deadline?
• Example: Revise the objectives of the project to
make them more specific
• Original objective: To improve and increase
vegetable production and consumption by
teaching the learners the methods of
sustainable production of food which are
applicable to their homes and important for
household security.
• Revised objective: To increase vegetable
production by 50% in the school gardens of the
39 public schools in the municipality of Tagbina
by teaching students about crop rotation and
soil enrichment, by the end of the 2015-2016
school year.
Application

1. Why is proposal
writing important to
many organizations?
2. What do you think is the part
of the project proposal that can
be most persuasive to the
reader? Why?