Presented by:

JUNAID
JUNAIDMANSURI
MANSURI(TY.BMS)
(TY.BMS)

Team 11
 INTRODUCTION
RAYMOND ALBERT KORC the founder of
McDonald's.
15 April 1955 first McDonald’s Restaurant opened in
Des Plaines,Illinois and the McDonald’s Corporation is
created.
McDonald’s opens in India – the 95th country in
October 1996.
The total number of restaurants over 15,000 in 79
countries on 6 continents.
There are 60 McDonald's restaurants in India serving
more than 1.5 lakh customers across the country every
day.
WHAT IS PLANNING?
 Planning is a process of deciding in
advance
what to do?
how to do?
when to do?
who is to do it?
what is the cost?.
 Planning bridges the gap from where
we are to where we want to go.
 PLANNING STRATEGY ADOPTED
BY MCDONALD’S

Execute planned growth strategy to capitalize opportunities

without foregoing a Healthy Franchisor-Franchisee Relationship

STRATEGY

•Global Market Saturation – Slow Expansion

International
•Focus on Same Store-Sales Growth and Improving
Markets Delivery Outlets

•High Growth
Domestic •Aggressive ‘Planned’ Expansion – to avoid conflict
Markets with current franchisee and future franchisees
 McDonald’s future planning

 McDonalds Corp is planning to increase

the number of outlets in India to 150 from
122 presently by the end of 2007.
 By the end of 2008, the company plans to
have 200-220 outlets across the country.
 The company will invest 5 billon rupees in
the year 2008-09.
 By 2010, the potato consumption of
McDonald India is expected to reach
12,000 tonnes.
 WHAT DO YOU MEAN BY
STAFFING?
 According to MCFARLAND “Staffing is the function
by which managers build an organization through the
recruitment, selection and development of individual as
capable employees”.

90% of staff work for 35 hours per week or less .

What sort of people work for the firm?

Restaurant Restaurant Office staff Franchisees

staff management staff
44,000 3000 500 25,000
 McDonald's view on staffing
“Having energetic and motivated people join our
team is the best way to realize our hope of building an
exciting future together”.
Our staffing function ensures best performance from
employees by placing right person on the right jobs.
Staffing function enables our organization to meet its
future manpower needs as per the expansion
programmes, diversification of business operation and
so on.
Staffing function improves job satisfaction and
employee morale through objective performance
assessment and provision of fair compensation to
employees.
Staffing function helps us in discovering and
obtaining competent manpower/human resource for
various jobs available in the organization.
Staffing functions facilitates optimum utilization of
human resources available within the organization
through proper placement, training and manpower
development programmes.
 MOTIVATION
According to Michael J.Jucius,” Motivation is the act of
stimulating or oneself to get a desired course of action, to push
the right button to get a desired results”

"When salary increases are running 3

percent to 4 percent, it can be difficult
to differentiate between performers,"
says Steven Gross
What are the golden mantra’s of motivation the
employees at McDonald's?

 Attractive salary/wages and allowances.

High rate of bonus.

Liberal monetary incentives.

Free medical treatment.

Travel leave allowance not more than 3 days.

Fair treatment to employees.

Recognition of good work.

Congenial working conditions.

Delegation of authority to subordinates.

We provide job security and job enrichment.

 There is a fair opportunity of promotion in our

company.
We allow labour participation and sharing their
views/ideas in management
 Management
 ACCORDING TO GEORGE TERRY,” Management is a distinct
process consisting of planning ,organizing, actuating and controlling
performed to determine and accomplish stated objectives by the use of
human being and other resources”.
 Organizing
The term organization means a structure of body divided
into parts that are held together by a fabric of relationship
as one organic whole.
Types of organization
a} formal organization b} informal organization.

Organization structure consist of four element

1}Intensionaly created
2}Provide frame work
3}Use of chart
4}Provide formal picture
Mc donalds organizes its employee by arranging ways
and means for the execution of the business plan made
as it helps for efficient working of the McDonald enterprise.
 Conclusion

Corporate Policies and Initiatives McDonald’s Focus Marketing.

Product Innovations, and
Franchise Management Policies

Enhanced Relationship
Mutual Understanding and
Raised Commitment Levels

F F F Turning Initiatives into

Successes
Franchise able and willing to
Success of Implementation
Deliver Initiatives in
Depends on Franchisees
consistent manners
 CREDITS

CREDITS
JUNAID MANSURI
junaid-mansuri@live.com