Brand as a cult

Matthew W. Ragas
Bolivar J. Bueno

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Cult Brands
Create customers
LOVE them so
much that they
won’t look for
anyone else.

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Build Communities
They will sing the glory
of your brand and will
give you the greatest
gratification.

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Every one
wants to
be a part
of
Something
different

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 Express

• Being a part of a success story

• It is a team building

• The courage to take the challenge

• The determination to grow

• The high morale to challenge the conventional

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Never accept a situation because that’s the way it is !
 Focus & Clarity

• Where is your business today?

• Where do you want to be tomorrow?

• What drives your business growth?

• What drives you?

It comes from knowing the final destination!

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 Observation

• Understanding of the trends and patterns

• Analyzing the similarities

• Develop the insights about your consumer

• Draw the connecting factors

Take the positive and build it strong!

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 Doing & Growing

• When you achieve it then you make it big

• Associate with the best and build it together

• Growth is a slow process and a on-going

process

Learn and erase the negative!

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 From bottom to the top

• We are not born with any silver spoon in our mouth

• But we can make it by truly putting the heart and

mind

It is the taste of hard work not the luxury which

brings satisfaction!
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 Become an Inspiration

• The personality

• The synchronization

• The charm

• The strength

• Be the difference

People willAnkita
never ignore you!
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 Make a Influence

• The magic of communication

• The magic of relationship

• Create memories

• Benefit your user in the long run

Connect emotionally!
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 Serve Quality
• Keep your promise of quality everywhere you go

• Turn the perceptions into reality

• One single pixel cannot form a picture, make the complete

picture

• Bring the passion and maintain it EVERYDAY

• Make the experience of your service memorable

(from A to Z)

Grow beyond expectation!

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Build Followers not just customers

• Always remember to leave people to follow the brand

• Build it in a constructive & positive manner

• Believe in your brand and believe in yourself

If you want followers you have to lead!

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 Fulfill the desire

• Give them the future

• Give the vision

• Give them the tools for their lifestyle

• Give them their uniqueness

You cannot fall because

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you are the root!
 Thank You!
Appreciate your time and attention!

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