PHILIPS Case Analysis

By Shaikh Ashiqnavaz
MB044
Batch 22
CMS DDU
About ROYAL PHILIPS ELECTRONICS
• Established in 1891
• Founders : Anton & Gerard Philips
• Workforce : around 116000
• Manufactures products more than 50000
across 100 Countries
 LOGO of PHILIPS
Created by Anton Philip
 Top programs
• Works as single and unified company
• The initiative also aims to cut costs
• Improve relationship with customers
 Brand Mantra
• Based on market research and customer
needs
• Wanted to remove technology hassle and
make it easy to access
• First to take action on basis of target audience
• Audience consisted of youth from 35-855
years
• Required as for to develop global marketing
strategy
 (1) Answer : Risks the company faces
• Compromise on advancement in technology
to make things simpler
• Give impression on less advanced electronics
manufacturer because of simpler design
• Vague tagline meaning is unclear : simplicity
in terms of design or use ?
• Expectations differs from offerings
 (2) Answer : Strategies the company
can follow
• Automating its manufacturing plants
• Investing in R&D to create low cost solutions
• Emphasizing on opponents POD’s
Thank you