EXECUTIVE SUMMARY

Coconut’s remarkable levels of resilience means that they

can be grown in a wide range of soils although they require
relatively high amount of rainfall. The natural habitat of coconuts
is found in coastal areas and on the fringes of desserts that made
Philippines to be one of the perfect habitat of coconuts. Coconut
production plays an important role to the national economy in the
Philippines. According to figures published in Food and
Agriculture Organization of the United Nations, it is the world’s
largest producer of coconuts producing 19,500,000 tons in 2009.
The production in the Philippines is generally concentrated in
medium-sized farms.
CONTINUATION
Coconut has been known because of its a lot of uses from its leaves to its roots, its
product can be used from clothing to animal feed to beauty creams. That is why it
has good effects towards the skin. According to researches, an article from health
line. Coconut has fatty acids that found to have an antimicrobial property that can
effectively kill bacteria and fungi that lead to coconut to reduce inflammation to
skin, it helps treat acne, it can moisturize dry skin, its oil has a property that can help
wound healing and many more.
So we come up in making products that are made coconut to be its main ingredient,
not only because of its good effects towards the skin but also to make the right use
of the enormous resources of coconuts in the country.
OVERVIEW OF THE BUSINESS

Leyte’s leading beauty and wellness shop will bring you the best products
which are all Filipino-Made, which are all from natural ingredients also found in the
Philippines. The Cocobella produce products, beauty products specifically like soap,
scrub and oil that are all has the main ingredient, coconut. The founder Joanlyn
Camacho who is knowledgeable of making soaps come up to the idea of making a
soap out of coconut because of an enormous supply of coconut in their farm, she
planned to have an innovation of a soap with the right use of their resources at the
same time.
 The product name Cocobella comes from the Idea of their Co-Founder Noemdrech Acebedo, she
combines the word coco from the word coconut to the word Bella that means beautiful in French.
BUSINESS PLAN PROPER
THE NEEDS

1.A LOT OF SUPPLY OF COCONUT

2. GOOD PACKAGING
3. ONE-STOP SHOP
VISION
Cocobella aims to give beauty to every
Filipina, it’s when beauty becomes
convenience. The product is handy to a
more enhanced beauty.
MISSION
Cocobella promotes beauty and
wellness, that every Filipina will be
beautiful and it will not be stressful and
Filipinas will be forever youthful and
live wonderful.
VALUES
The Cocobella value trust, trust of their
customers to still believe on the product.
Cocobella ensure the customers that they
will provide the best and the finest in each
of their products.
MARKETING PLAN
MARKETTING PLAN A
Products
• COCOSOAP
• COCOIL
•COCOSCRUB
TARGET MARKET

WOMEN
COMPETITORS
COMPETITORS
SOLUTIONS (SILKA)

S
MARKETTING PLAN B
COMPARE

S
MARKETTING SHARE Good Good

QUALITY Good Good

LOCATION Good Good

SIZE OF FACILITY Medium Large

PRICES High Average

REPUTATION Good Good

PRICING
The raw materials that we used to create the product is readily available so that only
means that the prices are still affordable to our target market from all ages.
Basically, the pricing is based on the product’s raw price plus a small percentage of
interest.
Our competitors have different charge of products, one sell in higher price
than the other one. But despite their different pricing they still manage to rock their
sales
ADVERTICING
TV ADDS
ADVERTICING
• Radio Adds
OPERATIONAL PLAN/ PRODUCTION AND
TECHNICAL PLAN

TRANSFORMATION PROCESS
OUTPUT
INPUT gathering raw materials
FINISHED PRODUCTS
soap
COCOsoap
scrub manufacturing/ producing the products
COCOoil
oil
COCOscrub
packaging the product
Duties and responsibilities
POSITION DUTIES AND RESPONSIBILITY
1. PRESIDENT Manage the entire company and how it
works to the operations to the finances
and to the staff itself, in-charge of making
decisions for the welfare of the company
and its people.
1. V-PRESIDENT/ The second in command with the
PRODUCTION HEAD president, also shares responsibility with
the president but focuses in managing the
production of the products and ensuring
the quality of the product
1. FINANCIAL MANAGER In charge of finance-related duties.
1. SALES MANAGER In charge of sales-related duties.
1. ADVERTISING/PUBLIC RELATION In charge of advertising the products in all
MANAGER platforms of media (print media, social
media, mass media)
1. PRODUCTION STAFF In-charge of making the product.
1. PRODUCT ENDORCER In charge of endorsing the products in any
forms of advertisements (the face of the
company)
SUSTAINABILITY
Capitalization
Cocobella stated in an initial capital P 15,000.00. there are 8 members and
they share 1,875.00 each.
MONTHLY EXPENCES
The table below shows our projected expenses per month during the initial
year of our operation based on our product.
 FIXED COST JANUARY FEBUARY
Rental P. 1,000.00 P1,000.00
Salaries P. 5,000.00 P. 5,000.00

(A) TOTAL FIXED COST P. 6,000.00 P.6,000.00

VARIABLE COST
(MONTH)

Raw Materials
Coconut 3000.00 3500.00
Glycerin 500.00 400.00
Fragrance 250.00 265.00
Essential oil 1000.00 1000.00
Telephone Bill --- ---
Water --- ---
Electricity --- ---
Trasportation 100.00 120.00
miscellaneous 2,000.00 1,800.00
(A) TOTAL VARIABLE 6,850.000 7,085.00
COST
(A+B) TOTAL MONTHLY 13,850.00 13,585.00
COST

Table 1. MONTHLY EXPENCES

Table 1 shows the projected expenses per month during the initial year of operation. It is noted that the fixed cost is lower than the variable costs.
• Table 2 & 3 Showed the projected cost and revenue by month. Based on the table
the total revenue is P684,000.00 the combined fixed and variable cost. It Indicates
that Cocobella has the great potential of generating profit.

TYPE OF PRODUCT/s Costing Projected Daily Revenue Projected Volume Monthly revenue Yearly
Volume (C x PVD) Projected
MONTHLY (DR x 30) Revenue
DAILY (PVDx30)
(MRx12)

Soap C=15.00 20 C= 300.00 C=9,000.00 C=108,000.00

M=30.00 600
SP=45.00 SP=900.00 SP=27,000.00 SP=324,000.00

scrub C= 10.00 25 C=250.00 750 C=7,500.00 C=90,000.00

M= 15.00
SP=25.00 SP=625.00 SP=18,750.00 SP=225,000.00

oil C=5.00 30 C= 150.00 900 C=4,500.00 C=54,000.00

M=20.00
SP=25.00 SP=375.00 SP=11,250.00 SP=135,000.00

TOTAL 75 C=700.00 2250 C= 21,000.00 C=252,000.00

SP=1,900.00 SP=57,000.00 SP=684,000.00

TABLE 1. PROJECTED COST REVENUE

JANUARY FEBUARY MARCH APRIL MAY JUNE

REVENUE 57,000.00 57,200.00 57,850.00 57,525.00 58,250.00 58,000.00

COST 21,000.00 21,625.00 20,055.00 21,850.00 19,850.00 20.000.00

PROJECTED 36,000.00 35,575.00 37,795.00 35,675.00 38,400.00 38,000.00

NET PROFIT

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER TOTAL

57,560 57,200.00 57,000.00 56,800.00 57,110.00 56,850.00 579,385.00

21,200 21,300.00 21,060.00 22,050.00 21,550.00 22,100.00 231,340.00

36,360.00 35,900.00 35,940.00 34,750.00 35,560.00 34,750.00 434,705.00

Table 4 shows that in the months May to June are considered to be the peak
months. It is assumed that there is a development of the business monthly
profit because of the immergence of new customers and to the continuous
support of old customers. As shown in the table, from the month of October
to December are the non-leading months (5% loss from the previous months
is computed)
Computation of the projected income statement for the year ended and
cash flow for the first quarter of the year based on our product concept
PROJECTED INCOME STATEMENT
FOR THE YEARS ENDED

2017 2018

Revenue 535,865.00 579,385.00

Cost/Expences 189,480.00 231,340.00

Project Net Income 424,754.00 434,705.00

Projected Income for the year is expected to by at least rise by 5%

CASH FLOW 1st QUARTER OF 2017
January February March

Cash Balance Beginning 20,000.00 23,150.00 24,165.00

Cash Inflows
36,000.00 37,250.00 37,855.00
Net Income

Cash Outflow

Fixed Cost 6,000.00 6,000.00 6,000.00

Variable Cost 6,850.00 7,085.00 7,255.00

Cash Balance Ending 12,850.00 24,165.00 24,600.00

SOCIAL IMPACT
In the Past, the social impact of our chosen business is shown by answering the
following questions.

WHAT IS THE DESIRED OUTCOME OF YOUR BUSINESS AS STATED IN YOUR

VISION STATEMENT?

The vision of the company is, “Cocobella aims to give beauty to every Filipina,
it’s when beauty becomes convenience. The product is handy to a more enhanced
beauty.” So the company initially wants to give effective products for the customers
and disregarding the fact of earning because our company give more importance to
the dignity of our produced products than the earnings we can earn from it.
What are your business programs directly benefiting the following
stakeholders?

Employees
For the student employees, they can acquire skills and knowledge through
the working experience they will gain in the duration of the work, it can contribute
to the maturity of the student employees especially that the workloads are tough.
Community
The community can also benefit from the business because it can generate
jobs for the people in the community and also it can attract tourist to visit our
community and it will also be an honor that the community to create innovative
children that will benefit the people in the future.