UNIT - I

INTRODUCTION TO
COMMUNICATION
 the imparting or exchanging of information
by speaking, writing, or using some other
medium.
 GENERAL OBJECTIVES
 SPECIAL OBJECTIVES
 CLEAR-CUT FORM
 EASY FORM
 TO DEVELOPMENT OF BUSINESS
 MAINTAINING RELATIONSHIP WITH
CUSTOMER
 TO INCREASE BUSINES
 DOWNWARD COMMUNICATION

 UPWARD COMMUNICATION

 HORIZANTAL COMMUNICATION
IT IS A WAY COMMUNICATE TO EMPLOYEES BY
OFFICERS
 To Control

 Inform rules and regulation

 To Motivate

 To Suggest

 To Traine Up

 To Warn
EMPLOYEE TO COMMUNICATING OFFICERS
 To Request

 To Apply Applications

 To Give Suggestions

 To Share idea or Opinion

IF THE SAME DESIGNATION OFFICERS SHARING EACH OTHER
INFORMATION
 EXCHANGE OF INFORMATION

 TO COMMUNICATE SAME DESIGNATION

OFFICERS

 DISCUSSING ABOUT THE COMPANY

 DISCUSSING ABOUT FINANCIAL POSITIOIN