Presentation

on
Demand Analysis

Presented By
Komal
MBA(H)2.4
RollNo – 180460212009

Presented To:-
Mrs . Sahila Chaudhry
 Demand Analysis
• Demand analysis is a research done to estimate or find out the
customer demand for a product or service in a particular market.
Demand analysis is one of the important consideration for a variety
of business decisions like determining sales forecasting, pricing
products/services, marketing and advertisement spending,
manufacturing decisions, expansion planning etc. Demand analysis
covers both future and retrospective analysis so that they can
analyse the demand better and understand the product/service's
past success and failure too.

• For a new company, the demand analysis can tell whether a

substantial demand exists for the product/service and given the
other information like number of competitors, size of competitors,
industry growth etc it helps to decide if the company could enter
the market and generate enough returns to sustain and advance its
business.
 Steps involved in market
and demand analysis
• Situational analysis and specification of
objectives.
• Collection of secondary information.
• Conduct of market survey.
• Characterization of the Market
Demand forecasting.
• Formulation of the Market Plan
 Demand Forecasting

• Demand Forecasting is the process in which

historical sales data is used to develop an
estimate of an expected forecast of
customer demand. To businesses, Demand
Forecasting provides an estimate of the
amount of goods and services that its
customers will purchase in the foreseeable
future.
 Collection of secondary information

• Secondary data refers to data that

is collected by someone other than the user.
Common sources of secondary data for social
science include census ,information
collected by government departments,
organizational records and data that was
originally collected for other research
purposes.
 Market planning
• Market planning is the process of organizing
and defining the marketing aim of a company
and gathering strategies and tactics to achieve
them.