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Elements of Print Ad
Elements of Print Ad
SADAF ZUBAIR
SADAF.ZUBAIR@UMT.EDU.PK
ELEMENTS OF PRINT AD
Logo
Slogan
Tagline
Headline
Body Copy
Images/ Background
Contact Info
ELEMENTS OF PRINT AD
A tagline may seem to be like a slogan, but some major differences are that taglines change on regional
and seasonal basis while slogans are universal and long term. A tagline for a product or brand will be
different in Pakistan and different in the Indian. Companies and brands design newer, sleek and catchy
headlines on and off while this is not the case with a slogan.
A slogan for a brand will be the same anywhere in the world for example, where ever in the world you
will see McDonald’s the slogan i.e. “I’m lovin’ it” will be the same. The slogan tends to serve a brand for a
longer period that could be ten years, twenty years or even more in many cases. A tagline may sometimes
be replaced by a headline
ELEMENTS OF PRINT AD