Starbucks

Future of coffee-drinking experience

IT PRESENTATION
SUBMITTED TO:- SUBMITTED BY:-
Prof.MADHU C BAHL SHUBHAM GUPTA
55 SD-2

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 • Founder and Chairperson of
Starbucks Mr. Howard Schultz

• Mr. Orin Smith Starbucks C.E.O

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 Introduction
 Company started in 1971 in Seattle, Washington.
 In 1982,Howard Schultz joined the Starbucks’ marketing
team.
 Over 5000 stores around the globe.
 In 1987, Starbucks became Starbucks’ Corporation.
 Products sold include:
- beverages - pastries
- whole coffee beans - coffee-related retail items

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 Starbucks’ Objective

 To establish Starbucks’ as
the most recognized and
respected brand in the
world.

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Agenda

 Evolving Of Business
 Delivering Customer Service
 Starbucks’ Corporate Strategy
 Determinants of Demand
 Market Structure
 Recommendation
 Growth Trends
 Corporate Strategic Goals
 Employee Satisfaction/Retention

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 Evolving of Business

Number of Retail Outlets opened 1992-2005 (est.)

12000
10000
8000
6000
4000
2000
0
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2005

6 Total Number of Stores

 Delivering On Service

 Hard Skill: How to use cash register and mix

drinks.
 This skill has an perspective to ensure the
quality of drink for customer
 Soft Skill:
 Well connection with customers
 “Just Say Yes” Policy

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Starbucks’ Corporate Strategy

 Maximize market penetration

 Provide a relaxing, attractive social
atmosphere
 Offer high-quality products
 Create a great working environment
 Achieve profitability

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 Recommendation

 Tighten focus on creating the “Third

Place” environment
 Focused on customers not only on growth
plans
 Focus on customer behavior
 Customer Satisfaction
 Focus profitability measures on profitable
sales, not just reduction in staffing
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 Growth Trends

Total Revenue, Total profit 1992-2002 (est.) In millions

Total Revenue
3500 Total Profit
3000
2500
2000
1500
1000
500
0
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002

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 Corporate Strategic Goals

• Growth
– Number of stores
– Increase Net Revenue
• Preserve the Starbucks Experience
• Be a Leader in Corporate & Social
Responsibility

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 Company Competitor

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 Summary

Financial
– Net revenue
– Same store sales
– Earnings per share

Customers 10,000 new stores Learning & Growth

– Increase core group in four years – Quality employees
– Support shade growth – Create the “Third Place”
– Sustainability index
– CSR
Operations
– New store growth
– Productivity
– Source coffee beans
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 THANK YOU

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