Professional Documents
Culture Documents
McDonalds SWOT and PEST-1
McDonalds SWOT and PEST-1
Analysis
Opportunities Threats
• Diversification: • Competition & Innovation:
- Develop acquisition - Wendy’s, Chik-Fil-A and BK
program akin to Macro Beer are constantly innovating and
company acquisition of Micro- testing new products
Brewers - Starbucks with its massive
• Loyalty Program: chain of restaurants is quickly
- Rewards Program aimed at becoming a breakfast service
increasing and improving hub of healthy choices
Mobil Ordering, Home • Restaurant Utilization:
Delivery and Overall - Quick Service Restaurants
Restaurant threatened by four-year declining
restaurant utilization trend-line
Social Technology
• Lifestyles: • Automations/Mobil Growth:
- Global trend towards - Industry trend toward
healthy life-styles in greater and greater store
western countries automations (fewer
- Busy Lifestyles in urban employees)
areas support fast food - Industry trend towards
service (emphasis healthy) greater and greater utilization
- Global Climate Change of Mobil Applications and AI
movement is influencing in the customer
what food we consume and service/experience process
how we consume it
Ongoing Challenges:
• Menu Complexity will be an ongoing challenge in a changing,
diverse and highly political/regulated global environment – core
values of “McDonald’s Burger and Fries Business,” can be best
preserved via a “tasty plant-based beef substitute
Jurevicius, O. (2013, February 13). If it's Time to be Brave a PEST may be your Best
Defense. Retrieved January 25, 2020, from
https://strategicmanagementinsight.com/tools/pest-pestel-analysis.ht
McDonald's Long Term Debt 2006-2019: MCD. (n.d.). Retrieved January 25, 2020, from
https://www.macrotrends.net/stocks/charts/MCD/mcdonalds/ long-term-debt
McCafe Loyalty Terms & Conditions: McDonald's Canada. (2019). Retrieved January 25,
2020, from https://www.mcdonalds.com/ca/en-ca/terms-and-
conditions/mccafe-loyalty.html
PPG Industries, Inc. SWOT Analysis. (2019). PPG Industries, Inc. SWOT
Analysis, 1–7. Retrieved from https://search-ebscohost-
com.proxy1.ncu.edu/login.aspx?direct=true&db=bth&AN=13
9042548&site=eds-live
Taylor, K. (2019, September 26). McDonald's is testing a veggie burger made with Beyond
Meat, but it isn't 100% vegan. Retrieved January 25, 2020, from
https://www.businessinsider.com/mcdonalds-beyond-meat- burger-test-
not-100-percent-vegan-2019-9