Product Placement in

Movies and TV Shows

 Rhea Pandya HRD1815122
 Nikhil Kawade HRD1815205
 Siddheshwar Solanke HRD1815389
 Saurabh Patil HRD1815206
 Devyani Mukherjee HRD1815324
 Harshali Jagtap HRD1815236
 Product Placement is a way of promoting a company or
a product by using movies and tv shows to advertise
the product or a company

The Product
(Placed Product or Brand)

Valence of character
Consumers’ attitude attitude towards product
towards placed
product
Strength of characters’
association with product

The Consumer The Character

(

Consumers’ attitude
towards character
VISUAL PLACEMENT
• The Product , Service or Logo can simply
be observed for a few moments or seconds

SPOKEN PLACEMENT
• The Product , Service or Corporation is
mentioned during the movie

PLOT OR USAGE
PLACEMENT
When an onscreen personality interacts or
handles the product or service
 ADVANTAGES OF PRODUCT
PLACEMENT

Exposure Frequency

Source
Recall
Association

Bypassing
Targeting
Regulation
 RISK LEVELS IN PRODUCT
PLACEMENTS

Time of Public
Exposure Reaction

Limited
Competition
Appeal

Lack of Negative
Control Placement
 EFFECTS OF PRODUCT PLACEMENT

Brand Awareness

Sales Increase
EFFECTS OF
PRODUCT Global Reach

PLACEMENT
Stimulate a Reaction

Customer Fidelisation
Thank
You