OPPORTUNITY SEIZING

“RED BUTTON”
 To observe enterprises that
are similar to what the entrepreneur
wants to engage in
 Three levels that the
entrepreneur must observe:
1. Very successful enterprises
2. Enterprises that are doing fairly well
3. Enterprises that are struggling to survive
 What the entrepreneur
must look for are:

1. Common critical factors for very successful

entrepreneurs
2. The common critical factors for
entrepreneurs that are not doing too well
If the entrepreneur discovers several
winning formulae that suggest
different critical factors for different
segments of the market, then the
next task is to determine the exact
positioning for the preferred
opportunity.
COMPETITORS
CRAFTING A POSITIONING STATEMENT

• In crafting a positioning statement, the

entrepreneur is well-advised to lay out the
positioning of competitors (or substitutes) in the
marketplace. This can be done by lining up
features that make their profile, characteristics
and traits, behaviour and usage pattern,
preferences and abhorrences.
MAIN VALUE PROPOSITION
(MVP)
ANALYSIS OF COMPETITORS’
PRODUCT
 GRID 1 :
Analysis of Competitor’s
Product
 GRID 2 :
Quality Price Positioning of
Competitors
 GRID 3 :
Sales Volume Versus Main
Value Proposition