• Nestlé India is a subsidiary of Nestle S.A.

, world's
biggest food company and a leading Swiss giant.
• Nestle India's business can be broadly classified into
four categories ---milk products and nutrition (infant
mixes, yoghurt, milk), prepared dishes and cooking
aids, beverages (coffee and malted drinks) and
chocolate and confectionary.
• Company has a wide presence across India with its
portfolio of strong brands Nescafe, Maggi,
Milkybar,Milo,KitKat,Bar-
one,Polo,Munch,Milkmade,Nestea,Nestle Milk, Nestle
Fresh 'n' Natural Dahi and NESTLE Jeera Raita
• The company is focused on growing its market share
through renovation and innovation of its existing
brands in India.
 Nestle Dairy whitener
• The loose milk market is estimated to be around Rs470
billion, the processed milk market is only Rs 10000 crores.
Milk powder market is only 7% of the whole milk market.
• There are two types of milk powders

a. Whole milk powder

b. Skimmed milk powder.

Everyday is a major player in the Dairy whitener category

that is a part of the skimmed milk category. The dairy
whiteners are used for tea making.
 Nestle Everyday
• Everyday was launched in 1986 now have a market
share of around 22%. The category is facing the major
obstacle of consumer perception towards this category.
The consumers perceive that loose milk is fresh. And with
abundant milk supply, milk powders were able to
penetrate only 4.7% of the entire market.
• While Everyday faces stiff competition from Amul's
Amulya and Britannia's Milkman, the major competition is
from the ordinary milk.
• Adding more nutrients , variants and identifying multiple
uses are the only option in this nascent market.
• Expand the market or increase the usage situations
• It wants to give GCMMF competition across the entire dairy
line. Will be busy protecting the dominance of its Cerelac and
Milkmaid brands, against the impending price-led onslaught
from GCMMF's Amul Infant Milk Substitute and Mithai Mate,
which will now be produced from a spanking new 8,000 tonne
a year facility at Mehsana.
• Nestle India has access to its Switzerland-based parent,
Nestle SA's investments (global expenditure was Rs 6,500
crore in 2007) in research and development and advanced
technology for foods and beverages
• Likewise, Nestle Fresh ‘N' Natural Slim Dahi (fat free), Nestle
Milkmaid Fruit Yoghurt (fat free with real fruits), Nestle Nesvita
(fat free with probiotics, for healthy digestion), Nestlé Cerelac
Stage 4 and Nestlé Nan with DHA (both infant foods) were
also launched.
 
Thanks!!!