HERO MOTOCORP LIMITED

ACKNOWLEDGEMENT
 I would like to express my special thanks of gratitude to my
teacher DR ANU MAM , who gave the opportunity to do this
wonderful assignment on various subtopic of Managerial
economics . Without his guidance my assignment would not have
been possible.
 I would also like to thanks my parents and friends who helped me
a lot in finalising this project within limited time frame.

DHARM VEER
M.B.A. -1st SEM
ENROLL. NO.- SU1900001265
ROLL NO. - 192110010
 HERO MOTOCORP LIMITED
 Hero Honda started its operations in 1984 as a joint venture
between Hero Cycle (sometimes called Hero Group, not to
be confused with the Hero group food company of
Switzerland) of India and Honda of Japan. In 2010, when
Honda decided to move out of the joint venture, Hero Group
bought the shares held by Honda, and focused on its entirely
owned subsidiary, Honda Motorcycle and Scooter India
(HMSI).
In June 2012, HERO MOTOCORP approved a proposal to
merge the investment arm of its parent Hero Investment Pvt.
Ltd. with the automaker. This decision came 18 months after
its split from Hero Honda.
 INTRODUCTION
 HERO MOTOCORP LTD. Formerly known as HERO-
HONDA , is an Indian motorcycle and scooter manufacture
based in New Delhi. The company is the largest two- wheeler
manufacture in the world.
TYPE OF COMPANY
 HERO MOTOCORP is a public company. Its headquarter is
situated in New Delhi.
 HERO MOTOCORP BRAND ANALYSIS

 Parents company-Hero Group

 Category- Motorcycle, Scooters
 Sector-Automobiles
 Slogan-Hum MEI HAI Hero ; DESH KI DHADKAN
 Founder-DR. BRIJ MOHAN LALL MUNJALL
 Production output-7587130 units
HERO MOTOCORP PRODUCT PORTFOLIO
 BRANDS-
 1. CBZ
 2. KARIZMA
 3. PASSION
 4. PLEASURE
 5. SPLENDER
 6. IMPULSE
 COMPETITORS
 1. BAJAJ AUTO LIMITED
 2. TVS MOTORS
 3. SUZUKI MOTORS
 4. HARLEY DAVIDSON
 5. ROYAL ENFIELD
 6.YAMAHA
 7. DUCATI SUPERBIKE
 COST CONTROL
 Cost control is the practice of identifying and reducing business
expenses to increase profits, and it starts with
the budgeting process. A business owner compares actual results
with the budgeted expectations and if actual costs are higher than
planned, management takes action. As an example, a company can
obtain bids from other vendors that provide the same product or
service, which can lower costs. Cost control is an important factor
in maintaining and growing profitability.
 Mainly two type of standard are established to control cost-
1.External
2. Internal
 OBJECTIVES OF THE CURRENT COST
CONTROL SYSTEM IN HERO MOTOCORP
 To control actual performance with reference to standards /
norms adopted in the cost, ascertain the deviations analyze and
establish the reasons.
 To identify constraints in generation and tamely action for
estimation of constraints.
FUTURE PLAN
The company has a stated aim of achieving revenues of 10 billion
DOLLER and volume of 10 million two – wheeler by 2016-17.
 DEMAND ANALYSIS
 The Demand Analysis is a process whereby the management
makes decisions with respect to the production, cost allocation,
advertising, inventory holding, pricing, etc. Although, how much a
firm produces depends on its production capacity but how much it
must endeavor to produce depends on the potential demand for its
product.
 FEATURES OF DEMAND-
 The demand is the specific quantity that a consumer is willing
to purchase. Thus, it is expressed in numbers.
 The demand must mean the demand per unit of time, per
month, per week, per day.
 The demand is always in a market, a place where a set of buyers
and sellers meet
 CONCLUSION
 HERO MOTOCORP is one of the leading automobile
company in India it provide low cost vehicles and they
targeted middle class families. HERO MOTOCORP
advertise in a manner to attract the population with
emotional and cultural attachments like-
 CHALTA RAHE TERA MERA MELON KA YAARANA
 HERO SALUTE FOR REAL HERO
 HRO COME HOME SAFE
 HM ME HAI HERO
 HERO MOTOCORP has wide distribution network over
3000 dealership.