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Human Resource Management. Creativity and Recruiting
Human Resource Management. Creativity and Recruiting
Human Resource Management. Creativity and Recruiting
• Introduction
• Dual goals of Recruiting
• Role of Creativity in Recruiting
• Creative Advertising while Recruiting
• Effect of Surplus & Shortage of Workers on Recruiting
Introduction
• Once an employment plan is set, every organization turns its
attention towards hiring the right people for the right job
• Organizations wants to expose as much information as
possible to attract candidates who demonstrate best skills,
knowledge and abilities to successfully perform the job.
• Companies use different ways to locate and attract such
candidates
• Creativity in searching for job candidates continues to gain
momentum
• Companies gain a competitive advantage by targeting good
talent and encouraging them to apply and by always looking
Dual Goals of Recruiting
The main goals of recruiting are
1) Attracting qualified candidates
2) Discouraging the unqualified candidates
3) Communicate the position in such a way that job seekers
respond
4) Attract as well as retain employees
Examples
• Companies in silicon valley tries to grab the attention of
potential candidates instantly
• Microsoft attracts and retains IT workers raising their salaries
over time
• Interwoven offers it’s engineers 2 year lease on a BMW Z3
• Onlink Technology advertises job opening through airplane
banners
• Some recruiters offer the corporate jet for a weekend to their
potential candidate to think about accepting their job
Creativity In finding job candidates
• Through creativity companies find a competent employee for
their company through quickly process.
• Less expensive and time saving.
• Recruitment
Where To find Workers
• Recent collage graduates
• Man and women seeking for job
• Students
• Employees returning from military
• Job seekers affected by layoffs
Surplus of Workers
• Transfer inns
• Contingent workers
• Individuals returning from leave
• Job done
Matching Demand And Supply
• Supply exceeds from demand
• Recruitment stops
Thank You!
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