HALF OF ALL MILLENNIALS

MILLENNIALS REPORT TAKING FOUR OR 69% OF

ARE BORN MORE OVERNIGHT TRIPS A MILLENNIALS SAY THEY 79% OF MILLENNIALS
CRAVE ADVENTURE
BETWEEN YEAR COMPARED TO 75% WOULD LIKE TO VISIT ALL 50 STATES AND

1977 & 2000 OF NON-MILLENNIALS. 75%

WOULD LIKE TO TRAVEL ABROAD

1 IN 4
MILLENNIALS
ARE PARENTS
TODAY
S MILLENNIALS ARE 2.5X
MORE LIKELY TO BE AN
EARLY ADOPTER OF
TECHNOLOGY THAN
OTHER GENERATIONS

MILLENNIALS MAKE UP 21% OF
CONSUMER DISCRETIONARY
PURCHASES, WHICH IS ESTIMATED
TO BE OVER A TRILLION DOLLARS IN
DIRECT BUYING POWER AND A
HUGE INFLUENCE ON OLDER
GENERATIONS.
MILLENNIALS ARE KNOWN AS CONTENT CREATORS
AND USERS, 46% OF MILLENNIALS POST ORIGINAL
PHOTOS OR VIDEO ONLINE THAT THEY THEMSELVES
HAVE CREATED.
37%
OF MILLENNIALS
SAY THEY ARE WILLING TO PURCHASE
A PRODUCT OR SERVICE TO SUPPORT
A CAUSE THEY BELIEVE IN,
EVEN IF IT MEANS PAYING A BIT MORE.