GIVE GOA

Presentation
Client–Nari Adhikar
GROUP B04
2018108 SATHYANARAYAN PRABHU || 2018088 KIRTI PRABHU || 2018071 ANKUR SEKHAR DUARA
2018070 ANKIT BHARDWAJ || 2018118 SOUMYA KUMAR BURMA || 2018116 SIDHARTH BANERJEE
Nari Adhikar Nari Adhikar NGO - Break The Silence Stop The Violence
It is an NGO founded by Adv. Diya Chandrakant Shetkar in 2017 ,
based out of Shiroda, Ponda. With a practising advocate as its head it
is concerned with empowering women from in and around Ponda and
provide legal counsel to women in distress.
Main objectives of the NGO:
• To Promote Empowerment Of Women
• To Promote Women Entrepreneurs
• To Promote Peace ,Safety and Security of Women and children
• To Stop violence against women and children
• Protection of Rights of women in India and tourist visiting India
• To Provide education to Girl child
• To stop child sex trafficking, forced child labors ,bonded labors,
human trafficking of young girl child , children and women.
• To promote good health ,hygiene and sanitation of women
• To promote overall development of women by establishing
Women bank

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 Women
Empowerment
in India Women’s empowerment in India is heavily dependent on many different
variables that include geographical location (urban/rural), educational status,
social status, and age. Policies on women’s empowerment exist at the national,
state, and local levels in many sectors, including health, education, economic
opportunities, gender-based violence, and political participation. However, there
are significant gaps between policy advancements and actual practice at the
community level.
To this day patriarchal structure governs the community and households in much
of India. As such, women and girls have restricted mobility, access to education,
access to health facilities, and lower decision-making power, and experience
higher rates of violence. Political participation is also hindered at the Panchayat
level and at the state and national levels, despite existing reservations for women.

Source-WOMEN'S EMPOWERMENT IN INDIA An Analytical Overview Prepared by Reecha Upadhyay;The Asia

Foundation 4
 Premise of
the Project

Women empowerment (Goan Context)

&
Why the course of action was selected
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 Empowerment
(Goan context)
1. ‘Westernisation’ seen as a symbol of ‘Liberation’
2. Indicators of human development failed to represent the true
picture
3. The presumed role of Portuguese Civil Code in enhancing the
status of women
4. Despite the overall good performance of the state with regard to
women’s education, the low work-participation rate, as reported
by the Census of India, poses a serious threat to progress in the
state.
5. Increasing crime rates against women

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Shiroda
▹ Shiroda is a village in Ponda Taluka in
South Goa District, Goa, India.
▹ Population (as on 01.01.2018):
▹ Total: 28,229
▹ Male: 13,743
▹ Female: 14,486

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 Objectives-
1. Educating women regarding various government schemes
2. Forming and developing business ideas for SHGs as well as expanding
the existing ones
3. Increasing the outreach of the NGO Nari Adhikar

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 Procurement of the Spread awareness about Facilitating the
demographic data from the various welfare application process by
the BDO, meeting with schemes provided by helping people in the
the concerned authority at government documentation stage
ICDS
Visits: 3-6 Visits: 7-8
Visits: 1-2

Collaborate with self Encourage other women

help groups to to start their own business Setting up social media plan
like Akash kandil making, layout regarding online
further optimize their posts and promotions,
sindoor making , fevicol
current business packing, creating FB page of NGO
models Visits: 12-14 Visits: 15
Visits: 9-11

Marketing and Video making and

Provided Raw material costing of carry uploading on
contacts to Sahara SHG bags made by common social issues
at cheaper rate women of Sahara like domestic
Visits: 16 group violence, sexual
Visits: 17-19 harassment; Visit: 20
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 Why are
Anganwadi
centres ▹ Capacity to influence
locals
important for
the plan? ▹ No language barrier
▹ Real-time data, opinions
and feedback available
▹ Share a high comfort
level with the female
population of nearby
area
▹ Extensive knowledge
about the local area and
people.

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 Strategies used in Shiroda
• To get maximum outreach we selected Anganwadi workers as the
medium of communication because of their local knowledge and
influence. We got a letter signed by the Director of Women and Child
Development, Panjim in order to get support of Anganwadi.

• The presentations were prepared in Marathi and English to help the

people understand. The verbal presentations were made in Konkani

• The locations of the presentations were the ICDS centres and places
where self-help groups meet. The presentation would take place during
these meets so as to not provide a sensation of being forced to
attending unnecessary meetings

• When presenting ideas to the self-help group ideas were selected

taking into account the investment and engagement required, and a mix
of seasonal and year round businesses were presented

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 Mode of ▹ Multilingual
Awareness (English, Marathi,
Konkani & Hindi)
presentations about
various government
schemes through
‘Anganwadi Centres’

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 Challenges in
1. Difficulty in changing the mind set of people on certain aspects of women in the
implementing field of education, work, social status, political status
empowerment 2. Primary duty is to get her married and learn to be a good wife and a caring member
schemes in the family. She is not meant for taking tough task of taking decision in the
family.
3. No visible increase in government spending for women
4. The scheme guidelines do not specify any fixed amount of money or share of
houses to be granted to women, though female-headed households without a male
member, or households having a single girl child, are given preference as
beneficiaries.
5. Family Health Survey reveals that only one fifth of working
women have the power to take important decisions in the family.

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Work Done
so far

Project Timeline

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 Addressing
Vazangal &
Karai Village
Women
(Approx- 40)

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 Addressing
Shiroda Bus-
stand
Aanganwadi
(Women
addressed-30)

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 Addressing
SHGs and Other
interested
parties of
nearby villages
(No of SHGs-5)

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 Business
Ideas shared Akash
Candle
Kandil
making
making

Adhesive Sindoor
making making

The business they earlier used to do were mostly seasonal like sweet making for Diwali and
Christmas. We gave them ideas that could sustain throughout the year.

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 Association
with Sahara- • Through our continuous interactions with the Panchayat Office at Betoda, we
SHG interacted with Sahara- A SHG which has been set up under the Project
‘Streeshakti’ by Goa State Rural Livelihood Mission.
(200 female
members)
• This SHG is into the production of Cloth Bags, Curtains, Cushion Covers, etc.
using old clothes as raw materials.
• They were looking to establish their own business and maximize profit.
• Our team tied up with the SHG to help them identify the right target market
for their products

• Conducted a Cost Analysis to match the market price as the

women were unaware of the market prices and unable to
correctly figure out the cost..
• Conducted small market surveys to find out quality suppliers of
the old clothes in and around Goa.
• Conducted survey of existing products in the market (Caculo
Mall, panjim; Bagayatdar Bazar, Ponda) to find the price and
quality and gave necessary feedback.

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Costing ▹ Previous price- Rs 20
▹ Suggested price- Rs 12

▹ Previous price- Rs 120

▹ Suggested price- Rs 70

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 Improvements in bags
Before After

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400+ Lives
Touched

6 SHG’s
interacted with
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Increasing
outreach ▹ Planned a comprehensive social media
of the campaign on facebook to increase
NGO followers and post relevant content on the
platform
▹ Content specific towards the goal of the
NGO were selected with a schedule for
upload.
▹ Gave suggestions for awareness videos to
be shared through whatsApp and facebook

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 Awareness through Mobile
• India has seen a sharp increase in WhatsApp and Facebook usage
in the recent past attributing to lower data rates and cheaper smart
phones​

• We can see a sharp increase in the usage of WhatsApp in rural

India, while it is behind urban usage but its catching up fast
between 2017 and 2018 active users doubled

• Seeing the above trend and the impact of video media we decided
to utilise this mode of communication to spread awareness on
various issues that women face the topics will vary from domestic
violence and other such problems to business ideas and awareness
on government procedures

• The video series will contain interviews of the founder of Nari

Adhikar an advocate giving out information and legal advice

• Due to time constraints video series could not be produced and

can be taken up in the future
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 Issues faced
• In August 2018, for our planned course of action we needed the demographic status of Shiroda
from Block Development Office, Ponda. As the officials were not available and were on leave,
we had to make frequent follow ups. Since we did not get the data in proper time, our planned
targets also got delayed.

• In order to create awareness of various schemes and make it a sustainable approach, we decided
to take the help of Anganwadi workers as they have better knowledge about the locality. For
that, the challenge was to convince and take the permission from the directorate of Child and
women welfare department, Panjim.

• In September 2018, even though we had permission copy from the Directorate of Child and
Women Development, Panjim, the receiving copy of the same needed to be forwarded to the
respective anganwadi workers through ICDS, Ponda. The officials were on leave for Dussehra
and as a result; our action plans could not be executed on time.

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• While interacting with housewives and other people, whenever there were discussions on
awareness schemes about domestic violence, child sex abuse, etc., people felt uncomfortable
and left the place of the meeting or seemed uninterested. They also showed reluctance due to
family restrictions.

• Self Help Groups (SHGs) did not show any interest in increasing or taking forward their
businesses even after repeated meetings, explanations about various business ideas, government
schemes for funding Mahila Madals, and both seasonal and sustainable

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Project
Insights

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 • Laadli Laxmi scheme is being misused by parents and in laws for
their own benefits
Schemes • Huge gap between government sanction and implementation

• Restrictions and constraints from husband/ family

SHGs • Reluctant to take risks

• Very low price provided by Mudra

Sahara • Quality of products not market ready
 Project
Learnings

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 Project
Learnings –As
Managers 1. While Creating awareness about schemes
1. Operational Execution of Schemes; Public Speaking
2. Self Help Groups
1. Market Strategy; Making Sustainable Business Plans
3. While working with Sahara SHG
1. Cost accounting; Sales and Marketing
4. Setting up NGO and Creating Awareness Videos
1. Digital Marketing ; Organization Structure

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 “
There is no tool for development more
effective than the empowerment of
women.
▹ Kofi Annan

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Thanks !

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