PANTALOONS

Group 2
 History
 Pantaloon Retail (India) is a large large Indian retailer, which
is part of the Future Group and operates multiple retail formats
in both the value and lifestyle segment of the Indian consumer
market.
 Headquartered in Mumbai, the he company has over 1,000
stores across 71 cities in India and employs over 30,000
people
 As of 2010, it was the country's largest listed retailer by
market capitalization and revenue
 Lines of Business
 Fashion
 Home Solutions
 General Merchandise
 Wellness and Beauty
 Leisure
 Entertainment
 Retail Schemes
Loyalty Programs : Pantaloons Green card
All year round schemes (Psychological Power
Pricing)
Sales
Seasonal Schemes
 Pantaloons Green Card
 The Green card is a consumers passport to exclusive privileges
and benefits at Pantaloons.
– Instant discounts every time you shop
– Exclusive shopping days to get hold of latest merchandise
– Regular updates on collections and promotions via sms
– Special invites to events
– Extended exchange periods
– Exclusive billing counters.
 Membership and Upgrading System
 One star card : Can be purchased for Rs 100/- or offered for
free on a purchase of Rs 4000/-
 Three star card : Upgrade to a 3 star status by shopping for Rs
8000/- in the next 12 months from current shopping date.
 Five star card : Upgrade to a 5 star status by shopping for Rs
20,000/- in the next 12 months from current shopping date.
 Seven star card : Upgrade to a 5 star status by shopping for Rs
40,000/- in the next 12 months from current shopping date.
 Benefits
 Green Add on Card : Your Green Card benefits can now be shared with
members of your family.
 Green Days : Exclusive Green Card shopping day give you a preview of
End Of Season Sale, so that you are first to get hold of the latest merchandise .
 Green Channel : Special billing counter is open to all Green Card
members during End of Season sale. Now you can avoid the rush at the
regular billing counter.
 Green Offers and Promotions : These are exclusive shopping offers
sent to you on a regular basis. Just flash your Green Card and claim the
special offers and promotions.
 Benefits
 Green Service Desk : For all your queries, information and services, contact
the Green Service Desk at any Pantaloon Store.
 Green Exchange : You can exchange your products within 60 days of
purchase. (90 days for Seven Star members). For normal customers the exchange
period is 30 days.
 Green Drop : Your busy schedule may not permit you to collect your
alterations or purchases. Just ask for the Green Drop Service and purchases will
be home-delivered to you. This service is exclusively available to the 7 star
members all round the year and also to the 5 star members except for end of
season sale period.
 Privileges at a Glance
Benefits 7 Star 5 Star 3 Star 1 Star
Discounts on Gift voucher
Subsequent 10% 7.5% 5% worth Rs 200/-
Purchase on enrolment
Upgrade
Upgrade Kit No No No
Enrollment
Add-on cards 2 2 1 1
End of season
Yes Yes Yes Yes
sales preview
Green Channel Yes Yes Yes Yes
Yes –all year
Green Drop Yes –all year round except No No
round
sale
Green Card Jet Privilege
 Pantaloons and Jet Airways come
together to provide Dual Benefits.
– In the first partnership of its kind in
retail, Pantaloons Green Card
partners with Jet Airways’
JetPrivilege to offer dual benefits to
members. With this unique
partnership, JetPrivilege Members
will be able to enjoy benefits from
two loyalty programmes i.e. earn
JPMiles and Enjoy Green Card
discounts for shopping at Pantaloons.
 How Does the Green Card work?
 Present your card for the swipe every time you make a
purchase at Pantaloons.

Membership Validity
 1 Star card is valid for a period of 2 years from the date of
enrolment.
 3, 5 and 7 star cards are valid for a period of one year from the
date of upgrade.
 Power Pricing
 Pantaloon also has all year- round power pricing to attract
consumers
– Eg. Men’s Crew Neck Tee’s 899/-
– Honey Tee’s 1 for 199/-
– 2 for 299/-
– Rangmanch : Buy one Mix and Match top and get Rs 100/- off on the
bottom wear.
 These are just a few examples. There are lots of schemes like this.
Constant announcements of the same are made at regular intervals
in the store.
 Although these schemes run all year round, there is slight variation
depending on the time of the year (eg. Festival, season etc.)
Pantaloons Sales
 In addition to Power Pricing
Pantaloons like every other Retail
outlet also has its end of season sale.
 These Sales happen twice a year.
1. January
2. July
 Seasonal Schemes
 Apart from having Loyalty Programs and Power pricing,
Pantaloons also has seasonal schemes to attract its customers
which range from a period of one – two months.
 The latest scheme in this bandwagon which was on through
September was called Youth Connect 2010 from 3rd Sept till
24th Sept.
 As the name suggests the scheme was targeted primarily at the
youth.
 The Youth Connect Offer
Offer Valid on Select Merchandise from Honey, Ajile, UMM, Bare, JM Sports,
Bare Leisure, RIG, LeeCooper, Indigo Nation, Remanika, 109, AND
If a consumer crosses sale mark or Rs 2000/- for the above listed
Process brands he/she is given a Youth Connect scratch card
Youth Connect A Face-wash, Shower gel

Youth Connect B Face-wash, Lip gloss

Youth Connect C Tie, Pashmina, Tshirt, Remankia/ Jealous GV, Belt

Youth Connect D Sunglasses

Lucky Draw At the end of the scheme there would be a Lucky Draw. Prizes like
Mahindra Rodeo bikes, Giordano watches etc to be won
Thank You