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Sme Presentation
Sme Presentation
Presented By:
Shayza Khalid
Tuba Tariq
Introduction
Most important sector in pakistan
18.9% GDP and 42.3% labor force
Largest number of exports
Problems in agricultural buying and selling
Farmers are not rewarded with a fare share of their hard work
Buying and selling in conventional way
Sometimes yield has to be sold below break even
Tangibility of yield
Need to acquire a lot of middle men
Business idea
Our business idea , how it is different ?
Its long term goal
Direct and indirect compettitors
Middle men are richer than landlord or factory owner
continued
Our suppliers
Farmers, transport company
Investors
Factory and mill owners
Govt if we plan to be acquired
Marketing Plan
Long term aim why it is not feasible now, future prospect
Price, our profit
Places
Promotions
Operations
Market operations ( task of team members)
Logistic operations
Advertisements , incentives to our employees
Radio, local cable channels,
How our rating system will ensure quality and quantity
Secure payment within 10 days
Financial Projection
SWOT Analysis
Strengths:
Pioneers in the market
Cost will be minimum
First to connect farmers directly with mill owners
• Weaknesses
Creating awareness will be difficult
Reaching mass farmers would be challenging
Opportunities in local market will be low
Continued
Opportunities:
High potential of using new methods
Huge transactions
Rise in information technology
• Threats:
Government policies incoherent
Urbanization
Businesses might adopt this idea
Porter’s Five Forces
Bargaining Power of Suppliers:
Our suppliers are the farmers
BP high when high control over agricultural output
Products have substitutes
Switching cost
3. Yield is intangible
Hire a transport company to get the number of trucks we want
Continued
4. Government subsidizes the produce for mill owners and farmers
Subsidy is not for everyone
5. Damages to output
Acquire a reliable transport company
Questionnaire
Target Market
Farmers
Landlords
Mill owners
Why this Market?
Modernize the farming methods
Living status:
simple and spend their money on the necessities only.
Psychographics (Farmers)
Hobbies and interests:
Spend most of their time in farming
Spending habits:
Only spend on their necessities
Lifestyle:
Simple lifestyle
Spend on their family
Demographics (Landlords)
Age: 30 till 65
Gender: Male
Annual income: Rs. 25,00,000 till Rs. 45,00,000
Living status:
Luxurious lifestyle
Psychographics (Landlords)
Hobbies and interests:
Spend most of their time in business dealings.
Spending habits:
clothes and food
Educataion of their children
Lifestyle:
Spend on themselves
Expensive clothes
Luxurious house
Demographics (Mill Owners)
Age: 40 till 70
Gender: Male
Annual income: Rs. 50,00,000 till 80,00,000
Living status:
Luxurious lifestyle
Psychographics (Mill Owners)
Hobbies and interests:
Sports
Spending habits:
Fancy clothes and fancy food
Luxurious and expensive items
Lifestyle:
Extravagant
Extremely luxurious lifestyle
Product/ Service Design and Development Plan
Agriculture sector holds 25.9 percent GDP.
Modernize farming methods.
Raise awareness in different regions of Punjab.
After 1.5 years we will create a portal.
Marketing activity will be modified with time.
website where the landlords could contact the mill owners or vice versa.
Product/ Service Design and Development Plan
The price of the yield will be based on it quality and we will rate the yield on our
website.
Authentic website
If our website becomes a success, we will introduce our app.
Easy to use
Language preference (English and Urdu).
Give an opportunity to the landlords and mill owners to import or export