MEDIA AND

INFORMATION
LITERACY
INTRODUCTION TO MEDIA AND
INFORMATION LITERACY
Learning objectives

⊳ define communication and media

⊳ identify the two basic types of communication
⊳ discuss the elements of communication and
communication models
⊳ describe how communication is affected by
media and information
What is
Communication?

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 FORMATIVE ASSESSMENT:
RECITATION

⊳ What is communication?
⊳ Why do we
communicate?
⊳ How do we
communicate?
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WHAT IS the act or process of using words, sounds,
signs, or behaviors to express or exchange
COMMUNICATION? information or to express your ideas,
thoughts, feelings, etc., to someone else
(http://www.merriam-webster.com)
Communication

the exchange of information and the

expression of feeling that can result
in understanding
(http://dictionary.cambridge.org)
2 Basic Types of
Communication

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WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?

NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs
• Symbols • Oral
• Colors
• Written
• Gestures
• body language
• facial expressions
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WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?

NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION

• Signs
• Symbols • Oral
• Colors • Written
• Gestures
• body language
• facial expressions
 PROCESS OF
COMMUNICATION
• Why is communication a
process?
• What are the important
elements of
communication?
• How can we achieve an
effective communication
with other people?
 TRANSMISSION MODELS

Says
Who In Which To Whom With what
What effect?
Channel
COMMUNICATOR MEDIUM RECEIVER EFFECT
MESSAGE
PICTURE ANALYSIS
PICTURE ANALYSIS
 RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)
How is communication
affected by media and
information?

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 How is communication affected by
media and information?
MEDIA INFORMATION
 Communication
Communication  data, knowledge
derived from
Tools study,
experience, or
instruction,
signals or
symbols
 knowledge of
specific events or
situations
FORMATIVE ASSESSMENT:
RECITATION
 How do you use Facebook as a
tool or medium for
communication?
 How did Facebook affect or
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT:
RECITATION

 How did Facebook

affect the quantity and
quality of information
available to people? Is it
a good thing or bad
thing?
SOMETHING TO THINK ABOUT!

“
⊳ “The speed of communications is
wondrous to behold. It is also true
that speed can multiply the
distribution of information that we
know to be untrue.”
Edward R. Murrow

(April 25, 1908 – April 27, 1965), American broadcast journalist.

Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
Short Quiz

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