S.O.A.

P Company
(Safety On the go
Adventure Protect)
STRENGTH
• Easy to bring everywhere
• Handy for travels
• Minimalism on occupying space
• Can be shared to other while not destroying your own hygiene
• Can be given by piece
• Unique to other soap
• Just new in the market
 OPPORTUNITIES

• Unique to other soap

• Just new in the market
• Can be acquired by many travelers
• Affordable for everyone
• In packaging its environmental friendly
 WEAKNESSES
• Accidentally fell into the water can easily disolve it
• Not yet well known product
• Hard to look for when its misplace
• No scent
 THREATS
• Rivalry againts other soap
• Competition build when someone copied our product
• Not really known in the market
• Chemical disturbance on other people
 Porter’s 5 Forces
• Threat of New Entrant: Low
- Because it is just new amd other companies don’t have it.
• Threat of suppliers: Low
- We are the only one who sell it.
• Threat of substituiton product: High
- Because it can be easily substitute to fine other soaps.
• Bargaining power of customers: Low
- Since its new in the market they cannot fine other product sellers like our product.
• Threat of competitors: High
- Because there are other customers who are in favor/loyal to our soap.