Donald Kirkpatrick’s Evaluation

Model - 1959

Level 5
Level 4 Return on
Results Investment
Level 3
Behavior
Level 2
Learning
Level 1
Reaction
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 Level 1: Reaction
• Evaluation can be done at all levels of the
training program
• Administer – Smile Sheets or Happy Sheets
• Attitude survey is administered to the
trainers directly
• Survey can sometimes be anonymous

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 Level 2: Learning
• Assessment of learning objectives ie the
content of the programme
• Testing of the participants @ the end of the
programme

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 Level 3: Behavior
• Assessment of learning objectives ie the
content of the programme
• Testing of the participants @ the end of the
programme

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 Level 4: Results
• To evaluate the business impact of the
T&D programmes

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 Technique for finding training
outcomes
Level of Evaluation
Level 1 – Reaction of the trainees
Level 2 – Learning occurred or not
Level 3 – Behavior changed or not
Level 4 – results produced or not
Level 5 – return on investment got or
not
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How to find the Outcome ?
Enquire trainees orally, use a feedback
form at the end of the programme
Ask questions orally, give a written test
at the end of the programme
Observe on the job; seek report from
the supervisor, peer, customer, or
subordinate
Look for outcomes like increase in
sales/productivity in customer care etc
Calculate the cost of training and the
monetary value of the performance
outcome resulted
 Methods of Data Collection
 Interview

 Questionnaire

 Direct Observation

 Written test

 Performance Test

 Performance Data
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